Obesity Experts Challenge Cricket's Links to KFC
Wednesday, October 8. 2008
KFC sponsers Cricket Australia through advertising and promotions throughout the media. The chain has been the official fast food restaurant for the sport since 2003. We are on the rising rate of obesity in children and having such and unhealthy form of food should not be promoted by any sports. Leading Australian obesity experts have called on Cricket Australia to end its sponsorship arrangements with KFC saying its strong promotional support for a fast food giant is unhelpful and irresponsible during a childhood obesity epidemic. "Cricket Australia should consider its responsibilities to Australia's children and youth and review its sponsorship by KFC. Not only would this benefit the health of the community but it would also demonstrate leadership and social responsibility by Cricket Australia and Australia's elite cricketers", Professors Colagiuri and Caterson said.
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