Bridging the gap between completing your degree & finding a job

NEW WAY FOR GRADUATES TO EMBARK CAREERS

University graduates now have an unprecedented opportunity to jump start their careers, thanks to Australia's newest and most innovative web-based career readiness advice and training business, Embark Career Readiness Centre.

Embark is specifically designed to help recent graduates bridge the gap between completing their degree and going to a recruiter and choosing their first job.

It offers an unprecedented opportunity to jump start their careers and is designed around not only getting that job - but finding the right job in consideration of the career journey and what will work best for them.

The new business was founded by Cheryl Hayman, one of Australia's best known and respected marketers. Hayman has over 20 years experience as a senior marketer in multinational organisations including George Weston Foods, Yum! Restaurants and Unilever, spanning Australia, NZ and the United Kingdom.

She also owns and manages a strategic marketing and business consultancy, Hayman Strategy, providing a broad range of business and marketing solutions to a variety of corporations.

In addition, Hayman has undertaken a number of non-executive board roles including the Australian Businesswomen's Network, International Grammar School and the Peer Support Foundation. She also sits on several industry bodies in an advisory capacity including the Australian Marketing Institute. She is the President of the Marketing Women's Association (MWA), a not-for-profit association that provides a forum for professional women working in the marketing industry to network more effectively. "Embark was borne out of the recognition that uni graduates are often simply at a loss about how to get the right job to match their career goals after completing their degree. I found that throughout my career I was constantly being approached by students with questions about marketing themselves, determining what role would best suit them, and how to interview well," Embark CEO Cheryl Hayman said.

"I realised there was a real need for graduates to have an opportunity for objective and assured expert advice in the form of short, value-added targeted training from people who are commercially experienced and well-connected. Knowing what it's really like to work in industry and what senior managers are looking for from graduates is very helpful."

"Embark focuses on students after they get their credentials from whatever institution or school they choose, and from the very start of this 'real world journey' we are here to challenge their choices and ultimately to help them to make a well-informed, relevant and exciting career choice," she said.

"From a business perspective, senior executives voice their concern with young people joining their organisations who have not got a passion for their industry, or an understanding of what business expects from them.Ultimately, business is on a quest for the best."

A number of expectations will be important in the job search, and include:
o Qualifications
o Style - presentation and "fit" to the organisation
o Tenacity - passion and interest
o Experience - work and life
o Understanding - demonstrated knowledge and interest in their business.

Cheryl Hayman said that there are some clear trends for the future in the marketing and communications industries.

"There is a desire by business to be able to leverage an individual's skills across the business. There is also an expectation that opportunities to try something new will be embraced," she said.

"Companies are not just hiring for today, they are hiring for growth into the next role. In the end, they do want to keep their employees and expect this to be a mutual sentiment when graduates join them."

Embark will run and host comprehensive three-part webinar series that are tailored to various industries and allows graduates to learn from professionals, learn to make contacts and connections, and develop practical employability skills.

The first webinar series will commence on June 23rd and will focus on the marketing and communications industry and students.

In addition to the webinar series, Embark offers tailor-made assistance with one-on-one sessions, including CV reviews, interview practice and direct feedback.

To participate, Embark students simply need a computer and a telephone line. "Embark is specifically an online service which enables us to utilise interactive presentations, two-way voice and text communication, and tools to create a powerful online classroom. It's ideal for the usually time-poor and web savvy university graduate, offering them a dynamic, cost-effective, quick e-learning environment," Hayman said. Following each webinar session, students will receive a transcript, allowing them the opportunity to review training.

To register now or for more information, see http://www.embarkcareers.com