Extreme Brides for Wedded Bliss

Peer bride pressure to be the most beautiful bride is causing a torturous round of fake tanning, eyelash implants, acrylic nails, Brazilians, teeth whitening, hair extensions, boot camp, even breast implants, breast reductions, lipo, and botox all for that one special day. Brides want a wedding that we stand out, and hopefully so will they.
Brides are known to go on rapid weight loss regimes, starving themselves to fit into the dress of their dreams, knowing too that they will be filmed, photographed and scrutinised from the minute they appear on the aisle to the minute they throw the bouquet and disappear on honeymoon. With nearly 150,000 marriages happening in Australia each year, that is a lot of women facing daily weight battles.

A recent independent commissioned of Australian women who want to lose weight, on behalf of Jenny Craig, found that nearly one in two want to look better and just over a third want to wear smaller clothing sizes. However, take brides-to-be as a group and you get even more drastic results.

A US survey showed that 91% of brides intend to lose weight for their wedding. In fact, 70% of women want to lose at least 10kg from the time they get engaged to the time of their wedding and most take extreme measures like vomiting up their meals, taking up smoking, taking laxatives and appetite suppressants.
After the enormous effort to shape up and slim down, tightening up all the flabby bits, to look their best for their wedding, once the big day is over, they feel their Honeymoon is a time of relaxation and letting go. They are no longer trying to attract a partner, and with long leisurely breakfasts, lunches and dinners, it is easy to eat as much as their new spouse does.

Karen Inge, leading dietician says "Short term weight loss achieved by extreme measures is likely to lead to weight gains and thus burns calories less efficiently. Physiologically, the person loses muscle as well as fat and thus burns calories less efficiently and physiologically once the person has put the weight back on, she will be feeling like a failure.”

Karen Inge also explained that "Jenny Craig offer a tailor-made program that achieves weight loss over time and changes the person's relationship to food, to being one of balance and positive behaviour, not how to follow a temporary one off crash diet. That is why Jenny Craig clients succeed. It is not only about helping understand what they eat, but why they eat and how to eat better to be a healthier weight that makes all the difference between long term change and success and short term results, quickly followed by reverting back to bad habits and gaining back all the weight you lost".