Jon Bon Jovi new fragrance RSVP
JON BON JOVI FEATURED IN CAMPAIGN FOR NEW KENNETH COLE FRAGRANCE - RSVP
Proceeds To Benefit The Philadelphia Soul Charitable Foundation In Continuation of Jon Bon Jovi & Kenneth Cole’s Joint Efforts to Fight Homelessness
Kenneth Cole Fragrances announced today that Jon Bon Jovi will appear in the campaign to introduce their new fragrance, R.S.V.P. Available now from Myer, David Jones and COTY Authorised perfumeries and pharmacies nationally. The fragrance will be part of an
ongoing collaboration between Kenneth Cole and Jon Bon Jovi to raise
awareness about homeless issues. R.S.V.P. is the latest offering from
Kenneth Cole Fragrances, which includes the top-selling Kenneth Cole Black
and Kenneth Cole Reaction.
Catherine Walsh, Senior Vice President of American Fragrances for Coty
Prestige says, "Jon Bon Jovi’s charismatic persona embodies the spirit of
the R.S.V.P. fragrance collection - masculine, empowered, and inspired. As
a celebrity who utilises their place in the spotlight to help others, his
involvement with the Kenneth Cole brand is what R.S.V.P. - and Kenneth Cole
himself - is all about: responding to the cause and giving back."
A portion of the proceeds from the Australian sales of R.S.V.P. will be
donated to the Philadelphia Soul Charitable Foundation - an organisation
that exists to combat issues that force families and individuals into
economic despair by the creation of programs and partnerships that break
the cycle of poverty and homelessness.
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