Pixel Chix are in the House! Meet the new 2D girls in a 3D world from Mattel

Meet the two-dimensional girls with attitude that want you in their tiny, 3D world! The Pixel Chix™ are sure to become a V.F.F (virtual friend forever) to girls everywhere - they live in a stylish four-inch house and need your friendship to make life fun!

They may be small, but that doesn’t stop them from having fun. To interact with your Pixel Chix™ pal just push her buttons, literally. Choose from a range of activity buttons - food, fashion, play or go out - choose a play category, and then select from the options presented using the ‘yes’ or ‘no’ buttons. Using these input buttons you can help your Pixel Chix™ pal decide all kinds of things, like what to do - play guitar or go rollerblading? Where to go tonight - on a date or to a concert? What to wear - a skirt or a bathing suit? What to eat, even when to go to bed.

Dress her in a stylish outfit, and a Pixel Chix™ pal responds ‘fabulous’. Choose her favourite food, and she sits at the 3-D kitchen table to eat it. Send her to bed and she climbs up the 3-D stairs to her bedroom, brushes her teeth, turns out the lights and begins lightly snoring.

A Pixel Chix™ pal is full of humorous helpings of attitude. Keep her waiting and a restless Pixel Chix™ pal reminds you with tapping feet and a well-timed ‘ahem.’ Send her to bed during the daytime, and she's likely to say, ‘no way!’ before sulking upstairs to her bedroom. Suggest that she play outside in her nightgown, and a Pixel Chix™ pal exclaims, "you want me to go out in this?"

The more girls play with their Pixel Chix™ pal, the more their virtual world will expand as they accumulate more foods, fashions and games, such as playing the guitar or singing karaoke, adopting a dog or a cat, ordering out pizza or fixing hamburgers, and dressing in tutus or bathing suits. On the other hand, if girls forget to tend to their Pixel Chix™ pal, she will descend through levels of neglect, losing her accumulated treasures as her house becomes covered with cobwebs and, eventually, the Pixel Chix™ pal will pack her bags and leave the house.

Three different Pixel Chix™ houses are available: a stylish loft, a cozy country cottage, and a lavish mansion. If your friends have a Pixel Chix™ pal you can connect their houses together allowing the chix to socialise - they may chat with each other on the phone, dance together, or walk out their virtual front doors to visit each other's Pixel Chix™ houses for a party or movie night.

"Our research indicates that about half of all youth electronics purchases are made by girls, and Pixel Chix™ is the first youth electronics item that parallels a little girl's everyday life," said Stephanie Cota, Mattel Brands Vice President of Girls Marketing, in Los Angeles.

‘We say she's 'a 2-D girl living in a 3-D world!’- because she loves to do the same things a little girl does - she talks, eats, sleeps, exercises, hangs out and plays games. And because girls have told us they want items they can play along with their friends, we've built in fun surprise features that occur only when girls connect their Pixel Chix™ houses together."

The Pixel Chix™ girl and her accessories appear in her house through a transmissive LCD screen displayed in negative mode. Two high-bright light emitting diodes (LEDs) illuminate the pixels on the display and the 3-D objects in the house. A Pixel Chix™ pal communicates with her V.F.F. through embedded speakers and is powered by three AAA batteries (included). Pixel Chix™ are available at retailers nationwide for an approximate retail price of $54.95 each.

To get a better understanding of how Pixel Chix™ work visit: www.pixelchix.com.au Pixel Chix Roomies & Friends - www.girl.com.au/comp-pixel-chix-rommies-friends.htm
Pixel Chix Babysitter - www.girl.com.au/pixel-chix-babysitter.htm