Australian Teens Choose Habbo

It's a Virtual Life: Australian Teens Choose Habbo & Their Favourite Brands

Habbo is Australia's favourite teen website

Wondering what and where your kids are spending their time online? Where else but of course the world's largest virtual world for teens - Habbo.Habbo, www.habbo.com.au, is the preferred online playground for Australian teenagers,who spend over twice as much time on Habbo than any other teen websites.

Habbo users spend on average 1.04.25(1) hours per user session in comparison toMyspace with 27:32 minutes per user session, Bebo with 26:37 minutes per usersession, Facebook with 21:14 minutes per user session, You Tube with 20:02 minutesper user session, Dolly.ninemsn.com.au with 7:27 minutes per user session andMtv.com.au with 6:28 minutes per user session.

Since its Australian launch in November 2004, 3.3(2) million registered Habbo charactershave been created. Habbo Australia enjoys 235,748(3) unique visitors and receives22,827,377(4) million page impressions per month. .

Jeff Brookes, Regional Director Asia Pacific, Sulake, explains "The popularity of virtualworlds and social networking websites for Australian teenagers is growing at a rapidpace and we are pleased that Habbo is viewed by Australian teens as the most popularonline playground.

"What Habbo offers users is a unique environment that is specifically tailored toteenagers. The iconic pixel graphics and speech bubble script gives Habbo its uniquestyle and it is a professionally moderated environment, so teenagers can socialise in afriendly and safe atmosphere. Users join by creating a fully-customized online avatarcalled a Habbo. Habbos can explore public hang outs, play a variety of games, connectwith friends, decorate their own rooms, and have fun through creativity and selfexpression.

"Switched on Australian advertisers have already recognised that Habbo provides astrong branding environment, which is perfectly suited for driving interaction with thenotoriously elusive teen market. We have some exciting campaigns and partnershipannouncements rolling out within the next 12 months, so those wanting to target teens,stay tuned. Keen to share insights, this brand savvy demographic are very receptive topolling which we do on a regular basis to understand their social and consumer habitsand to ensure we maintain the highest quality user experience. We will be releasingthese unique insights on a regular basis", said Mr Brookes.

Habbo annually polls users worldwide to discover the top teen brands and the values andattitudes of teens. Australian teens choose the following brands as their favourites in the2008 Global Habbo Youth Survey5:

o Favourite Beverage: Coca Cola - 38%
o Favourite Clothing : Billabong- 14%
o Favourite Fast Food Restaurant: McDonalds - 31%
o Favourite Shoes: Converse - 14%
o Favourite Mobile Phone: Nokia - 37%
o Favourite TV Channel: Network Ten - 40%
o Favourite TV Program: The Simpsons - 16%
o Favourite Web Page (other than Habbo): You Tube - 48%, MySpace - 46%
o Favourite Band/Musician: Fall out boy- 9%
o Favourite Online Game (other than Habbo)- Runescape - 18%

Founded in Finland in 1999, when two young men, Sampo Karjalainen and Aapo Kyrölä,made an online application called Mobiles Disco for their friends' band. Mobiles Disco waspurely a free time project, but, once launched, this multi-user online community was ahuge success. After noticing the thrill of such a concept, Aapo and Sampo decided to trytheir wings and develop their idea of a new kind of way to meet friends online a bitfurther. Today Habbo is one of the world's largest virtual game sites with 103 millionregistered Habbos across 31 communities and countries.

About Habbo
Habbo is a richly colourful, multi-dimensional virtual community and game environmentfor teens. Users join by creating a fully customized online character called a Habbo. Fromthere, they can explore many public hang-outs, play a variety of games, connect withfriends, decorate their own rooms, and have fun through creativity and self expression.Currently there are Habbo communities in 32 countries on six continents. To date, 100million Habbo characters have been created and 9.5 million unique users worldwide visitHabbo each month (source: Google Analytics).

www.habbo.com.au

About Sulake:

Sulake is an interactive entertainment company focused on online communities, casualmultiplayer games and social media. Sulake's main product is Habbo, a new type ofyouth brand, which is based on one of the world's fastest growing online communities forteenagers. Sulake has headquarters in Finland and local offices in 18 countries. Currentlythe company has close to 300 employees worldwide.

www.sulake.com