BAKU Australia and Ginja S/S 2012

BAKU Australia and Ginja S/S 2012

Get ready to make a serious statement with Baku's Spring Summer 2012 collection!
Patterned bikini's and one piece in bold colours have a fun, flirty feel to them while simple, classic styles and shapes make it easier to find something that will suit your body type and make you feel amazing.
Pinks and purples give the collection a girly feel, with ruffles being featured quite a lot. Paisley and floral patterns bring a classic edge to the collection but having a few solid colour pieces make for versatile bathing suits that won't date.

Baku Spring Summer 2012 doesn't disappoint, now we just have to wait for he warm weather!
-Morgan Sutherland

BAKU Australia and Ginja S/S 2012Now in its twelfth year, Baku Australia and sister range, Ginja(www.bakuaustralia.com.au) are shaping the way for a new generation of swimwear with their directional Spring/Summer 2012 collection.

Digital prints with tropical and retro influences spearhead the way for the modern revolution this season, whilst lingerie-inspired silhouettes, retro glam frills and femininity are also paramount to this Baku collection.

Springing into Summer 2012, Baku Australia has risen to conquer its international demand by offering more separates than any other Australian swimwear company in a striking range of great fitting, fashionable swimwear that women want to wear. The new S/S 12 campaign, shot on Plantation Island, Fiji, uses international model Clara Alonso who exquisitely conveys the global appeal of this burgeoning brand.

Owner and director, Tamara Bykerk says her inspiration is defined by the thoughts, tastes and behaviours of her consumer."Baku Australia is designed to fit every woman. It's about swimwear that makes you look and feel beautiful."

Within the Baku Australia range key trends include an overtly feminine mix of chic swimwear in boudoir inspired cuts. Moulin Rouge is a beautifully romantic design; soft vertical stripes, piping detail, pretty roses and soft pinks are all combined to make this a very special and key print for Baku 2012.

Continuing the lingerietrend, denim effect fabrics come in to play with lashings of contrasting white lace to create a sophisticated finish in the form of the Denim and Lacecollection.

Femininity is celebrated in theCasablanca frills collection. This group is styled in pretty ruffles and girly bows. These romantic ruffles are used to conceal and accentuate.La Lola's flirty spots; girly ruffles and pretty bow detailing make salute to the 50's glam era and offer underwired balconette and bandeau styled bras.

Floral prints are set to dominate the swimwear scene once again with the 2012 collection offering a vibrant mixture of eclectic digital prints. The traditional floral print is refreshed and introduced inthe best-selling Valentina, Florence, Pebble Beach,and Isla Vista lines, all of which feature "Supernatural" photographic images of oversized florals injected onto fine gauge European meryl microfibre. The luxurious styling of these pieces is conveyed through ruching and gathering.

Further key trends include the staple success; animal print style presented this season in the Kalamazoo group; a bold, eye-catching and easy-wear black and white combination.

The nautical inspired Sassafrass range and the ultimate in beach side glamour St Tropez line are effortlessly sophisticated and combine a high-society retro look with new ideas in texture, silhouette and style.

Classic and versatile, the Bread & Butter collection has been streamlined this season to offer a selection of functional basics to suit all shapes.

Additions of soft mesh frills and jewels have been introduced to update this assortment of winning separates.

Sister brand, Ginja, the younger but equally as playful range displays a youthful appeal, with pastels and frills lying central to the collection. TheLove Me Do, Heart & Soul and Ziggy ranges demonstrate individuality and confidence whilst charming, vintage inspired prints such as Sasha's In Loveand J'Adore portray a state of pleasure and romanticism.