In 2010, Australian women came together to donate over 40,000 bras to the Berlei Bra Recycle Program throughout Myer stores nationally and over 200 specialty stores - weighing a phenomenal 2.34 tonnes!

This initiative helps to reduce landfill, creates employment opportunities in developing nations and helps other deserving women to access of a basic necessity.

On top of this, for every 10 bras recycled, $1 will be donated to the Breast Cancer Network of Australia (BCNA).