Beyond the Waves with World Surfing Champion Stephanie Gilmore

Beyond the Waves with World Surfing Champion Stephanie Gilmore

Motivation, training and creativity of a world champion revealed in the new campaign, 'Freedom to Achieve'

Nikon, the global leader in digital imaging and optics, has launched never-before seen footage of seven-time World Surfing Champion, Stephanie Gilmore. Titled 'Freedom to Achieve', it showcases Stephanie's creativity beyond the waves, revealing her strength and determination through her rigorous workouts and breath training, alongside her love for her hometown, Coolangatta in Northern NSW.

The piece showcases a glimpse of how Stephanie balances femininity and fierceness, sharing her motivation and drive for training as a professional athlete and an exclusive insight into her life away from the spotlight.

Stephanie's love for photography started in 2007 during her first World Tour, where she captured moments of her travels and companions.

"As human beings, photographs and stories and memories, that's all we really have. So, it's awesome to be able to capture them in the most quality way. You know when you have captured a moment because it feels right for you," Stephanie shares.

Filmed exclusively using the Nikon Z 6 and NIKKOR lenses, the content piece highlights the capabilities of Nikon's mirrorless technology and its ability to record full-frame 4K UHD cinema quality footage. In creating the film, the Z 6 was used in a variety of environments to capture dimly lit scenes at both sunrise to sunset, aerial shots attached to a drone and underwater footage.

The campaign aims to celebrate Nikon's eighth year in partnership with Stephanie Gilmore as their Brand Ambassador, harnessing the power of creativity and storytelling. Stephanie has been a partner of the brand since 2011 thanks to the strong synergy and an affiliation between surfing and photography.

Speaking about how high-quality imagery can create powerful and intimate memories, John Young, General Manager of Marketing at Nikon Australia said, "We're inspired by Stephanie's passion and commitment to her craft and are excited to share her love for photography. At Nikon, capturing an image is more than just taking a photo, so we're privileged to have the opportunity to celebrate Stephanie's memories and share the stories behind her achievements."

With the combined advantages of a lightweight design, a revolutionary new full-frame lens mount with matched lenses and seamless integration with Nikon's DSLR system*, the Z 6 is the perfect, lightweight travel companion to capture all of life's moments.