Big Time Rush follows the journey of 16-year-old Kendall Schmidt (Gilmore Girls), who is inadvertently discovered by eccentric record executive Gustavo Rocque during a nationwide casting call and must choose between staying home in Minneapolis with his friends and pursuing a singing career in Hollywood. Not seeing himself as a solo act, Kendall strikes a deal with the Hollywood image-maker and agrees to undergo 'pop group 101' training in exchange for giving his best friends - James Maslow (iCarly), Logan Henderson and Carlos Pena (Ned's Declassified School Survival Guide) - the opportunity to be in a music group with him.