BlossyBloom

BlossyBloom

Finding the right first bra can be a tough task for both mum and daughter. Melbourne mum and BlossyBloom co-founder, Josie Chapman, experienced the difficulty of bra shopping with her daughter first hand. Mother and daughter struggled to find a bra they both approved of.

Josie did not want to buy a padded bra for her daughter, but any bra that Josie picked out for her daughter to try on was met with a cry of 'but that's something Nanna would wear!" Josie and her daughter searched many shops but found nothing.

After her frustrating experience, Josie chatted with many mums, including friends Rebekah Hancock and Jo Konstandinou about how dismayed she felt with the lack of training bra options available and she found out she was not alone.  So many other mums found the whole bra buying business for their daughters just as frustrating. It was then that these three mums realised the need for comfy, stylish bras that both mums and daughters would love and agree on! This led the mums to create BlossyBloom.

Two years later, after many late nights and weekends spent researching samples, testing bras, building the website and some very funny but also stressful moments, BlossyBloom was officially -born' in January 2013.

BlossyBloom creates age appropriate bras that are still fun and funky; beautiful bras made just for -young blossoms'. For BlossyBloom, this especially means creating bras without padding or underwire. 'Our mantra is girls are perfect just the way they are. We don't believe that we should make girls look older or more developed than they really are," says Josie.

In Melbourne Josie, Rebekah and Jo decided to start hosting special BlossyBloom parties, where girls get to learn important things like how to know when they need a bra, and how to put a bra on. 'Mums and daughters get a chance to look at the range in a relaxed environment and girls can get fitted properly, and we talk to the mums about sizing and the right fit too," says Josie. 'It's a really lovely environment for girls to learn about this secret women's business".

The BlossyBloom mums have received fantastic feedback from Mums at parties and from on-line sales:

'My daughter and I LOVE your product.  The packaging was beautiful for her to receive, but most importantly the bras are VERY comfy and super stylish. It's a great fit, the double lined soft fabric with the good supportive band under the cups is just right, unlike anything else I've been able to find. I'll be ordering some more and telling the other mums where to go.  Thank you." - Kate, Rozelle, NSW

The products have struck a chord with regional families too:

'We have a gorgeous 12 year old daughter and have been looking everywhere for some equally gorgeous girly bras. A friend suggested your site. Hallelujah! We initially purchased one pair to check for quality and fit. They were perfect. We have purchased another five. I love that there are no garish patterns or designs pushing a young one into early adulthood. It has honestly been a fabulous and stress free entry into the Sisterhood." - Merri, Kalgoorlie WA

BlossyBloom has launched with two collections – Nina and Allegria – with a total of 17 different bra designs. Matching knickers are available. BlossyBloom's bra size range includes 8A–8C, 10AA-10C, 12AA–12C and 14A-14B.

BlossyBloom bras retail for $24.95, knickers $6.95. Matching sets $29.95. Purchase online or arrange a (Melbourne or regional Victoria only) BlossyBloom fitting party at blossybloom.com.au.

A girl's -first bra' shopping experience can be anything from traumatic to exciting. BloosyBloom makes this milestone much more enjoyable for girls and their mothers.

Launched in January 2013, BlossyBloom design and manufacture bras for teenage girls in sizes from 8A to 14B. BlossyBloom training bras do not contain underwire or padding. The collections are sold online at blossybloom.com.au and through fitting parties.  There is a fitting room on the website to help customers find the right size.

Review: Love BlossyBloom takes the embarrasment out of buying bras in the early stages of development. With an online fitting room, you can be sure to get the right fit first time.