Bombshell Bay's Spring Summer '14/'15 Range

Bombshell Bay's Spring Summer '14/'15 Range

Globally celebrated Australian swimwear label Bombshell Bay is set to make waves, in beachside glam with the launch of its figure-flattering spring/summer collections, available exclusively online.

Rewriting the rules of the swimwear industry, Bombshell Bay is staying true to its motto -sexy without the skimp', via two new collections – Palm Springs Modern and Swim, Surf SUP. The fashion-forward collections made for all shapes and sizes feature the kind of stunning silhouettes perfect for summertime frolicking, lounging, partying and of course swimming!

Palm Springs Modern

Bombsell Bay's fun and flirty beachside swimwear will transport fashion savyy gals to the blissful Californian sun. The one-off capsule collection of quirky and colourful pieces is inspired by the resort lifestyle where the only worry is which cocktail to choose. Palm Spring Modern aims to spin your world into a sumptuous desert meets oasis melange, guaranteed to turn heads.

The 14-piece range includes palm-leaf prints – possibly this season's biggest summer/resort trend – and geometric prints inspired by the candy hued Saguaro Hotel in Palm Springs. Look for plunging one piece and high-waisted bikinis recalling modern clean lines that show off curves.
Price range $145 - $165

Swim Surf SUP

Swim Surf SUP's 7-piece range can be filed under active beachwear with a fashionably, sexy twist. The activewear range is designed specifically for girls who are looking for stylish alternative to traditionally ugly yet functional swimwear. Look for the crop surf bikini tops, surf suits and surf leggings in feature prints starring a lobster as well as an inky blue wave-inspired pattern.
Price range: $59 - $189

Created in 2010, Bombshell Bay is the passion project of Melbourne girl Emily Doig, who understands that if you feel good, you look good. The label scours the world's hottest beach destinations designing flattering, high-quality pieces with real women in mind. The focus is also on ethical and fair trade business and the value of healthy relationships with suppliers and stockists. Whether lounging by the pool or tackling the waves, Bombshell Bay Swimwear is fun, feminine and promises not to feature any tropical fish motifs. Ever.