Chadstone Magical World of Christmas

Chadstone – The Fashion Capital brings the spirit of Christmas to life with an augmented reality experience that the young and young at heart will love.

The must-see Magical World of Christmas will be unveiled at 11am on Friday 15 November at a free and special event that shoppers are invited to attend. The memorable display will be in-centre until 26 December along with Santa and other inspiring Christmas decorations and events.

In a first for the centre, shoppers will enjoy an interactive Christmas installation that uses augmented reality technology to bring the display to life – from presents that open, to falling snow and whimsical Christmas characters. Shoppers can capture and share the magic on Facebook, Instagram and Twitter from their phones using #chadstonemagic.

The Magical World of Christmas app can also be used at the Santa Land experience in-centre and also outside the centre by framing photos in a Christmas theme. The app operates on both Apple (phone and iPad) and Android platforms and can be downloaded for free at the Apple store or Google Play. For those who don't have a smartphone, helpers will have iPads to share.

'This is the first time Chadstone has used augmented reality and we can't think of a better way to inspire shoppers of all ages for the season ahead," Anthony Rafaniello, Chadstone – The Fashion Capital General Manager, said.

The wonder continues every half hour in the centre with Christmas carols played on cue, revealing an animatronic masterpiece that concludes with a not-to-be-missed surprise.

The official welcoming of Christmas at Chadstone will conclude with a special music and dance performance.