Chantelle Group -Unveiling expansion plans in Australia

Chantelle Group -Unveiling expansion plans in Australia

Bringing out the best in women all over the world.

The global leader in French lingerie, the Chantelle Group aims to accentuate women?s beauty through its extensive experience and 'savoir faire' in lingerie creation and distribution. For more than 100 years, the group has endeavoured to make women "feel good about themselves" and have achieved phenomenal success in more than 50 countries through the development of two key brands: Chantelle and Passionata.

Chantelle, the group?s original brand, is one of the premium lingerie brands in Europe and the USA.

Passionata, a newer, more fashion forward and accessible brand, was launched in 1988 and is already one of the top performing middle market lingerie lines in Europe.

New direction and new ambitions for the Chantelle Group in Australia.A new image and communications campaign, involving exclusive collaborations with a celebrity 'face' and well known German fashion photographer, will be launched globally later in the year. The campaign will boost the Chantelle Group?s plans to further expand into markets that still harbour potential for the French giant, including Australia.

The Group aims to position Chantelle as the leading premium French brand on the Australian market, and Passionata as the French lifestyle and seduction brand for the modern Australian woman.