Clean Start by Dermalogica

Clean Start by Dermalogica

Clean Start by Dermalogica.
Forming Healthy Skin Habits Early.

Teens are obsessed with their appearance, especially their skin. Oiliness, a flurry of acne lesions, or even a single prominent blemish can contribute to slamming doors and days of sullen withdrawal beneath blasting music. To help calm the notoriously stormy moods of adolescence by setting an early foundation for intelligent skin care, Dermalogica introduces Clean Start, a skin care brand formulated specifically for teens.

According to Dermalogica Founder Jane Wurwand, 'most products targeted to this group, primarily girls, contain artificial fragrances, as well as artificial colours, stripping alcohols and other aggressive ingredients, all of which are irritating the skin. Dermalogica now gives young consumers an alternative which is aspriational, desirable, hip and cool, yet safe and effective". The motivational message behind the Clean Start product is health, not beauty, placing the regiment into the same category as flossing teeth daily.

Teens are the savviest consumer group in history- they demand authenticity and relevancy to their lifestyles and life goals. With this in mind, Dermalogica enlisted the cultural credibility of teens themselves for brand positions and marketing. During the development stages, Dermalogica worked with teens and young adults to assist with the naming, labeling, packaging and product testing to tell Dermalogica what worked and what didn't. This gives the line a unique 'created by us, for us' feel. Wurwand calls the experience 'eye-opening, and the only way to authentically connect with this very savvy and somewhat cynical market'.

This is how we Clean Start

Wash Off- A foaming skin wash designed to clear away dead skin cells and extra oil from the face and body.
Salicyclic acid helps minimise acne formation
Orange Peel energises and refreshes
Liquorice extract sooths and calms skin
RRP: $39.00 for 180ml

All Over Clear- A refreshing mist that controls shine as it hydrates
Sesame seed helps control oil and shine
Lemongrass energises and revives
Burdock extract helps hydrate and calm skin
RRP: $36.00 for 120ml

Ready, Set, Scrub!- A dual-action masque/scrub that purifies and gently polishes the skin.
Purifying clays of Bentonite and Kaolin pull excess oil from skin, deep clean and help to control shine
Silica helps polish skin to a smooth, brighter finish while exfoliating dead skin cells
Menthol soothes and calms aggravation while imparting a 'cool' feeling on the skin
RRP: $39.00 for 75ml

Welcome Matte SPF15- A lightweight lotion that reduces shine and offers sun protection without drying the skin.
Salicylic acid helps minimise acne formation
Chemical sunscreens provide defense against UV rays without a chalky, heavy or greasy feel
Oil controllers help minimise shine, while moisturisers keep skin hydrated
RRP:$45.00 for 60ml

Brighten UP SPF15- A multi-tasking lotion with UV protection that offers a natural tint and shimmer.
Natural mineral iron oxide colour pigments provide natural coverage while mica adds a hint of shimmer (never shiny) for all-day glow
Chemical sunscreens provide defense against UV rays without a chalky, heavy or greasy feel
Allenton helps moisturise and soothe skin.
RRP: $45.00 for 60ml

Bedtime for Breakouts- An overnight clearing treatment.
Salicylic acid helps minimise acne formation
Cucumber fruit extract helps sooth and calm irritated skin
Spirea stimulates skins natural anti-bacterial agents
RRP: $40.00 for 60ml

Hit the Spot- A concentrated, easily absorbed spot treatment for breakouts.
Benzyl peroxide stops breakout-causing bacteria in the follicle and helps clear skin
Zinc Sulphate helps eliminate bacteria
Liquorice and burdock extracts help hydrate, soothe and calm skin
RRP: $40.00 for 10ml

Smart Mouth Lip Shine- A super-smoothing lip shield that moisturises and conditions.
Supplies the perfect amount of shine without stickiness
Vitamin E, Cocoa Seed Butter and Shea Butter ensure a super soft pucker
Avocado and Rice Bran protect and help lock in moisutre
RRP: $30.00 for 10ml

Clean Start Kit- A four week supply of the Clean Start regiment, packaged in a handy travel snap-lock bag.
Wash off, 50ml
All over clear, 50ml
Ready, set, scrub!, 15ml
Welcome matte spf15, 15ml
Bedtime for breakouts, 15ml
RRP: $60.00

Review: I really like the new Clean Start Dermalogica range, it's gentle on the skin, but really works giving you that fresh feeling and radiant skin.

Visit www.cleanstart.dermalogica.com.au to locate your nearest Clean Start retail outlet or browse our online retail store. The website also features the Clean Start blog site, an interactive and always updating site designed for teens to find out more about their skin than ever before.

Clean Start is available now from retail outlets nationally.