Colour Theory

Colour Theory

colour: a substance, such as a dye, pigment, or paint that imparts colour to something
theory: a particular conception or view of something to be done

 

New cosmetics range, Colour Theory, will launch an exciting new line this spring for face, eyes, lips and nails. The name Colour Theory represents what the brand is all about, which is colour and more specifically experimenting with colour, and having fun.
By sourcing the best makeup from around the world, Colour Theory has created a makeup line that delivers top quality cosmetics at the most affordable prices for the Australian market.

Each Colour Theory shade has been carefully selected after looking to seasonal global trends and popular beauty buys for inspiration, to create a wearable line of modern classics. Seasonal colour updates twice a year ensure fans will have fun experimenting and always remain one step ahead of what's hot.

Modern and clean packaging showcases the vibrant shades that are the colours to the latest on-trend, fashion shades, customers are sure to find something they'll love and will help them look their best.

With 91 products in the range the shades on offer cater to a variety of tastes, skin tones and colourings. And with 4 simple price points, $4, $6, $8 and $10, the range is easy to shop, so you can get that extra nail colour when you simply can't decide which one to go for!

To achieve a flawless look every time, colour your world with Colour Theory.

The Spring 2013 Colour Theory Range includes:

Step Eye Shadow - Available in duos and 5-step palettes to create the ultimate on trend look. Rich colour pay-off and resists creasing for long wear. Paraben free.

Eyeliner - Available in premium pencil, made in Europe, with the perfect amount of pigment, and liquid liner to create an easy dramatic eye.

Brow Tint - Shape and define with this easy to use fine tip universal Brow Tint. Goes on smooth to create a natural filled in brow and complete a polished look. Sure to be one of the most popular items in the range.

Mascara - Made in Italy. From daytime to dramatic, Colour Theory mascaras are available in Plumping, Defining, Waterproof, and Lengthening formulations that always deliver knock out results.

Primer - Smooths fine lines and fills in pores to create a flawless canvas. Clear and fragrance free.

Tinted Moisturiser - A lightweight foundation that helps to event complexion while keeping the skin moisturised.

Concealer - Creamy and covering, yet never cakey, this super hydrating concealer is easy to blend and apply.

Bronzer - Satiny, smooth finish for a natural, sun-kissed look that won't enhance fine lines and wrinkles. Sheer and buildable so you can control the intensity of your tan.

Blush - Soft, creamy powder that adds the perfect flush of colour. Super blendable with a rich colour pay-off meaning you only need a little to go a long way. Paraben free.

Lip Liner Pencil - Made in Europe the Colour Theory Lip Liner Pencils define the perfect pout and help to increase the longevity of your lip colour.

Lipstick - Kiss boring goodbye with these ultra creamy, luxe lipsticks that offer just the right amount of colour and moisture. Available in both Matte and Creame formulations in a total of 16 beautiful shades.

Lip Gloss - Control exactly how much product goes on with the screw top silicone applicator and deliver the perfect amount of colour for a long wearing and non-sticky glossy finish.

Fresh Glass Lip Gloss - Super hydrating with a fresh minty flavour, this high shine gloss means fuller looking lips. The convenient squeeze tube makes one handed application a breeze so you can touch up on-the-go.

Nail Polish - Made in Australia this premium two coat polish comes in the season's hottest colours and offers a superior gloss finish with a quick drying time. Formaldehyde free and available in 22 amazing shades.

Available to buy at most Amcal, Amcal Max and Guardian Pharmacies, part of Australia's largest network of pharmacies, and also at www.colourtheory.com.au.