The Bondi Rescue lifeguards, Greater Western Sydney Giants, Steve Baxter (Channel 10 Shark Tank), and Scott Cam and Kyal Demmrich (Channel 9 The Block), have teamed up with the National Breast Cancer Foundation (NBCF) to urge Aussie men to don pink and raise much needed funds for research into the prevention, earlier detection and treatment of breast cancer.
From aerobatic flying, skydiving to taking on the school tuckshop, each partner will have the opportunity to show Australia they are -man enough' to support breast cancer research. Every day in 2016, 44 Australian women are diagnosed with breast cancer and eight women will die from the disease, leaving families devastated.
Dr Sarah Hosking, NBCF Chief Executive Officer said, 'At NCBF, we believe research is the most effective way to prevent deaths from breast cancer and our goal is that by 2030 there will be zero deaths from this terrible disease. Meeting this goal would see more women and men living longer and empower them with a better quality of life."
Bondi Rescue Lifeguard Daniel McLaughlin said, 'The boys and I were shocked when we heard eight women die from breast cancer each day. As a group that has been personally affected by breast cancer, this motivated us to -man up' and get behind the Real Men Wear Pink campaign and help the women we love."
This year, NBCF is asking Aussie men 'Are you man enough?" so they can help make a difference to their mothers, sisters, wives, daughters and friends affected by breast cancer. Men (and women) are encouraged to show their support on June 24 by wearing pink and raising funds to support life-changing breast cancer research.
'Whether you're a solo superhero or taking on a challenge with your team at work, every dollar helps NBCF move closer towards zero deaths from breast cancer by 2030," Daniel continued.
NBCF is the only national body that funds life-changing breast cancer research with money raised entirely by the Australian public. Through the Real Men Wear Pink campaign, NBCF hopes to raise more than $1 million through community and corporate support, to fund breast cancer research.
If you're man enough, register to fundraise via realmenwearpink.org.au.
Question: Why is it important for you to support the National Breast Cancer Foundation (NBCF)?
Daniel McLaughlin: I've had a friend of my family affected by breast cancer and seen first hand the strain it puts not just on the person but their family unit.
Question: What is the Real Men Wear Pink campaign?
Daniel McLaughlin: A fantastic campaign to get the guys to support raise awareness for breast cancer research and doing that we are wearing pink.
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