How many Melbournians can squeeze into one pair of jeans?

As part of the national celebrations for Jeans for Genes Day 2009, Friday August 7, Melbournians of all ages are being asked to wear their jeans and take part in the 'World's Largest Gathering of People in Jeans for Genes Day' at Federation Square from 12 noon to 2pm.

The event will be hosted by Channel 7's Rebecca Maddern, feature a live performance from Melbourne entertainer and Australian Idol finalist Rob Mills (Millsy) with a denim fashion parade of denim creations made by local designers and Jeans for Genes groovy gear, to raise money for Jeans for Genes Day. Celebrity guests including footballers and Neighbours stars will also don their jeans for the parade on the day.

So, on Friday August 7, 'Denimstrate You Care' by coming to Federation Square, wear your jeans, give a donation, or buy a badge to support Jeans for Genes Day. And, stake your place in the history books and get on down to Federation Square at lunch time.