Dove Men Care Anti Perspirant Deodorant

Dove Men+Care Anti-Perspirant Deodorant

New Dove Men+Care Anti-Perspirant Deodorant gives Australian men a deodorant option that is tough on sweat, not on skin.

It is the only male anti-perspirant deodorant range to combine powerful anti-perspirant ingredients with unbeatable skincare to provide effective all day protection against sweat and odour.

Girls have had it good for too long! Now beauty brand Dove has entered the men's personal care market with the launch of Dove Men+Care - giving Aussie men a NEW anti-perspirant deodorant range that is tough on sweat, not on skin.

The NEW range, which is a first for Dove in Australia, is the only male deodorant range to combine powerful anti-perspirant ingredients with unbeatable skincare- the result is total protection against swear, odour and discomfort. It is available in spray and roll-on formats in three distinctive fragrances fro men: Clean Comfort, Cool Fresh and Energising Spice.

Research from Dove reveals 43% of men globally think anti-perspirant deodorants are drying and may often misinterpret this as the product working.

Dove understands that men need highly effective protection without sacrificing comfort and therefore identified a niche in the market for Dove Men+Care - 24 hour protection AND unbeatable skincare.

Sharon Parker, Marketing Director- Dove Men+Care, said: "We know many men experience underarm discomfort or itching, but think it's the price to pay for using powerful and effective anti-perspirant deodorants. The NEW Dove Men+Care range is different. It is designed for men who crave the ultimate protection from sweat but without the irritation- hence it's tough on sweat, not skin."

Plus for all those women who already love Dove Deodorant, now they can have matching 'his and her's' Dove Deodorants in their bathroom cabinets!

How Does It Work?
Dove Men+Care Anti-perspirant Deodorant contains Sunflower Seed Oil and skin conditioning ingredients to help prevent skin dryness. These effective ingredients are matched with a powerful anti-perspirant to provide 24hr sweat protection without compromising the skin. In fact, all Dove Men+Care formations have been scientifically tested and dermatologically approved as non-irritant.

The Dove Men Care Anti Perspirant Deodorant Range:

Is formulated with Dove's breakthrough technology to help eliminate dry, itchy skin

Contains Sunflower Seed Oil and other skin-conditioning ingredients to prevent skin dryness

Is scientifically tested and dermatologically approved as non-irritant

Provides powerful 24hr protection

Dove Men+Care Anti Perspirant Deodorant Clean Comfort

A subtle, crisp scent for every day comfort

Available in aerosol and roll-on

Dove Men+Care Anti Perspirant Deodorant Cool Fresh

An invigorating scent for 24 hour refreshment

Available in aerosol and roll on

Dove Men+Care Anti Perspirant Deodorant Energising Spice

A wood, spicy, amber scent that protects all day long

Available in aerosol only.

8g Aerosol RRP$4.99
50mL roll-on RRP$3.69

Dove Men+Care Anti Perspirant Deodorant is available in supermarkets and pharmacies nationwide from mid-January 2010.