Dove Visible Beauty

Dove Visible Beauty

New Dove Visible Beauty: Moisturise in three ways for better looking skin in just three days!

Moisturised skin is beautiful skin. The skin's protective barrier, the stratum corneum, can become dry, rough and dull from everyday life. Unlike any other moisturiser, New Dove Visible Beauty has a unique breakthrough formula with a patented Multi-Layer Complex that nourishes every layer of the skin's protective barrier, delivering visible improvement of skin texture in just three days.

Dove Visible Beauty is the first body lotion and hand cream in Australia to use this breakthrough formula to moisturise the three layers of the skin's protective barrier - the surface, the core and deep down where beautiful skin begins. The Multi-Layer Complex contains three powerful, fast acting moisturisers that immediately absorb into skin to provide more effective moisturisation at each layer than Glycerin alone. The result? Deep down nourishment and exceptional care, so skin looks and feels silky smooth.

Why is moisture essential at all layers of the skin's protective barrier?
The amount of water in the outermost layer of the skin plays a key role in maintaining suppleness, health and the appearance of skin. The barrier is made up of three descriptive layers that each play a unique role:
The surface is directly exposed to the environment and tends to quickly lose moisture. Dove Visible Beauty contains Glycerol Quat a novel humectant that is designed to stay on the surface of skin in order to prevent dryness by holding moisture in.
The core skin is in a transitional phase as deeper down cells grow upwards to replace the surface layer. Dove Visible Beauty helps keep skin functioning properly by helping mature skin cells remain hydrated all the way to the surface.
Deep down is where the new skin cells are maturing and transforming into the protective surface layer of skin. Dove Visible Beauty contains Hydroxyethyl Urea which is designed to help hydrate these deeper down cells, enabling the natural processes of skin to function optimally.

Ruth Muller, Research & Development - Dove, said: "The Multi-Layer Complex is based on a scientific model that spreads moisturisers all the way through the stratum corneum, increasing moisture levels throughout the skin's driest layers.
"The unique combination of moisturisers are so powerful and effective, they have been scientifically proven to have a visible effect on skin texture within the first three days of use."

The skin's protective barrier - the stratum corneum - needs moisture at every layer to be beautiful, but many lotions fail to effectively moisturise all three layers. Unlike other moisturisers, Dove Visible Beauty includes a patented Multi-Layer Complex which is designed to nourish every layer of skin's protective barrier - the surface, the core and deep down where beautiful skin begins.

Dove's Multi-Layer Complex combines a trio of powerful moisturisers to care for every layer of theskin's protective barrier:
Glycerol Quat - a novel humectant designed to hold moisture at the surface of the skin in order to prevent dryness.
Glycerin - penetrates skin and provides long lasting moisture, ensuring skin cells reach the surface layer hydrated.
Hydroxyethyl Urea - is designed to help hydrate these deeper down cells, enabling the natural processes of skin to function optimally.

The range is dermatologically tested and is now available in supermarkets and pharmacies nationwide.

Dove Visible Beauty Body Lotion 250mL, RRP: $7.65
Dove Visible Beauty Hand Cream 75mL, RRP: $5.49
The new range is available from supermarkets and pharmacies nationwide from August 2010.