Ella Bache CEO Pippa Hallas Talks Suncare

Did you know over 80% of premature ageing is caused by the sun?

"Did you know over 80% of premature ageing is caused by the Australian sun*? Not to mention, we still have the highest rates of skin cancer in the world. Ella Baché have always been unrivalled leaders in the suncare category and as a brand we take great pride in this."

Pippa Hallas, CEO of Ella Baché speaks to the issue of protection against damaging UV exposure.

Sunscreen is a daily essential and the #1 anti-ageing product but many questions still remain around SPF, formulations and the ever growing market that is the sun protection industry.

You may find yourself asking what do all the terms mean and more importantly how do they apply to you and your readers skin. Here are five facts you need to know:

Prolonged exposure in the sun can lead to signs of premature ageing, therefore using a broad spectrum sunscreen that filters both UVA and UVB rays is imperative.

UVA rays penetrate deep into the epidermis; unprotected exposure can lead to premature ageing and damage to the skin. While UVB rays penetrate the superficial layer of the skin it is the principal cause of sunburn; both UVA and UVB contribute to skin cancer risk.

Broad spectrum sunscreens' filter both UVA and UVB rays; Ella Baché recommends applying a sunscreen that filters both light spectrums.

Sun Protection Factor (SPF) measures how well a cream or lotion protects the skin from sunburn. SPF should be applied first thing every morning, 20 minutes prior to going outdoors.

Exposure to the sun causes both the epidermis and superficial layers of the skin to age prematurely this can result in pigmentation, dark spots or static fine lines. The regular use of sunscreen helps to prevent these damages as it works in synergy to filter light spectrums.

Ella Baché is Australia's favourite choice when it comes to suncare, offering advanced sunscreen protection with breakthrough product formulas.

Unlike many other suncare competitors, Ella Baché's range is made and tested in Australia to ensure suitability for the Australian climate.

All of Ella Baché suncare products are tested and approved by the TGA (Therapeutic Goods Administration), a division of the Australian Department of Health, responsible for regulating and safeguarding Australian products.

Ella Baché's suncare formulations and ingredients undergo rigorous testing to ensure the products are of the highest standard and suitable for Australia's climate.