The Heart Foundation will be reaching a new audience of givers to support its -Go Red for Women' campaign during the month of June through a partnership with innovative online shopping portal, thegenerousshopper.com.
Harnessing affiliate marketing for good, thegenerousshopper.com gives online shoppers a double buzz at no extra cost, by combining the joy of shopping with the feel-good act of donating to charity.
More than 900 retailers including David Jones, Esprit, Expedia and The Iconic have joined thegenerousshopper.com to pledge a percentage of each sale to the shopper's charity of choice.
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