Grana

Grana

Grana, the international online clothing retailer creating high quality modern wardrobe essentials at disruptive prices, is excited to announce the official launch of its new women's underwear line made from Italian Sensitive® fabric, with invisible seams for a natural fit. The new collection is available in three styles (Italian Sensitive® Boyshort, Brief and Thong) and in six colours (anthracite, beige, purple, dark olive, burgundy and dusty aqua).

The new Italian fabric addition to Grana's modern essentials range continues to strengthen the brand as the go-to online destination for online customers to discover high-quality fashion at accessible prices. The online fashion retailer plans to launch a men's underwear collection later this year.

'I'm excited to debut our new women's underwear collection. Comfortable underwear is hard to come by and our product team searched the world to find the right fabric to design the best quality underwear for our customers. The latest addition to our product line originates from Caronno Pertusella in Italy and is 50 per cent thinner than traditional warp-knit fabrics available on the market. We want customers to feel quality in everything they are wearing, which is why we extended our product line to include quality underwear at a low price point."
Luke Grana, Founder and CEO, Grana.

Grana's product team searched the world to find the softest, finest kits and selected Italian Sensitive® fabric for its exceptional lightness, stretch and breathability. The brands Italian Sensitive® is knitted together from super soft micro-fibre with 28% LYCRA® that uses a hexagonal construction allowing air to circulate between the fibres. Its breathable qualities make it cooler and more hygienic. While manufacturing the Italian Sensitive® fabric, Grana's fabric partner works to recycle and reuse 30 million litres of water every year.

'We pride ourselves with having a lean and transparent business model. It's important for us to share the story of where our fabric comes from, the manufacturing process and how we can deliver quality products to our customers around the world. Owning high-quality fashion should be accessible for everyone and with our 2.5 mark-up, we are able to achieve this and our customers are very appreciative."
Luke Grana

Grana's new Italian Sensitive® underwear for women retails at AU $13 and is now available on www.grana.com.

Since launching in October 2014, Grana has become THE go-to online destination for timeless wardrobe essentials made from the world's best fabrics at the most disruptive prices ever seen. Grana believe quality fabrics are the heart of any garment and with a focus on the perfect fit and attention to the finer details, their wardrobe essentials are designed to last far beyond the season.