Snowdome Foundation's .Great Shake-Up' 2014

The Snowdome Foundation Shakes up the World of Blood Cancer Research with a Live & Virtual Event: Snowdome Foundation's -Great Shake-Up' 2014!

It's a fundraising event that you don't need to leave the office for; an event that unites Australian businesses to -make hope real' for Australians in the fight against blood cancers. On Wednesday 15 October the Snowdome Foundation will make this happen with the -Great Shake-Up' 2014 - a live, virtual and interactive event streamed to boardrooms and offices across the country!

Snowdome Foundation, formed in 2010, is driven by passionate people from corporate Australia, leading medical professionals and members of the philanthropic community, all of whom have been touched in some way by blood cancer. Snowdome helps people living with blood cancers in a way that no other organisation does - they work to -unlock' new treatments by channelling investment into early phase human clinical trials of next-generation drugs and therapies.

Each year 11,500 Australians are diagnosed with blood cancers - Leukaemia, Lymphoma and Myeloma. They're the third highest cause of death from cancer in Australia. Since its inception, Snowdome's work and funding have given 166 blood cancer patients access to new treatments and eight clinical trials have commenced. In addition, $8.1 million has been directed to Snowdome prioritized projects.

Says leading haematologist and Snowdome Director Professor Miles Prince AM: 'Despite advances in blood cancer treatments in last few years, we desperately need to find more targeted drugs so our patients can live longer and better lives. We have internationally renowned doctors and scientists who want their patients to be involved in these breakthroughs. The answer is finding the money to support trials with these new drugs; the Snowdome Foundation has already demonstrated that they can help us get there."

The -Great Shake-Up' 2014 will be hosted by Channel 7's Hamish McLachlan live from AFL Media's studios in an hour of education, inspiration and surprise entertainment from premier Australian performers. The event will feature interviews from leading doctors and clinicians about why cutting edge research is vital to blood cancers, inspiring stories from brave and courageous Australians who've lived with and survived blood cancer, and moving tales, told by their families, of the journeys of those who sadly haven't survived. (At last year's inaugural Great Shake-Up, over 2,500 people across the country tuned in and raised over $1.3 million!)

A fabulous auction in the lead up and on event day is an opportunity to snare -money can't buy' experiences that include The Ultimate Melbourne Sports Lovers Package with tickets to some of the great sporting events in our city, a family trip to Sea World, the opportunity to walk the red carpet at Village Roadshow Film Premieres for the next 12 months and an exclusive Tour of the MasterChef Kitchen and Boardroom Lunch with the show's contestants!

Auction: To register and see the full list of items please visit: http://galabid.com/snowdome, click on the 'register' button, enter your details and click 'submit'. You can then start bidding. Or text: snowdome followed by your full name to 0458 678 678 and follow the registration link you'll be sent by sms from GalaBid. Auction is open until the day of the -Great Shake-Up' (15 October; closes at 1.30pm) and you don't have to be part of -The Great Shake-Up' to bid on the auction.

Through Snowdome Foundation's -Great Shake-Up' 2014 - an innovative and educational live and virtual event, Australian businesses, without having to leave the office, have an opportunity to unite, learn about and contribute to Snowdome Foundation's vital work in blood cancer research - to accelerate new therapies for Australian blood cancer patients to help them live longer and better lives.