The GRUEN franchise is back for 2012 with a perspiring, Olympic edition titled GRUEN SWEAT.

GRUEN SWEAT, a four-part special launching just before the Olympic Games, will be driven by host Wil Anderson and regulars Todd Sampson and Russel Howcroft. With a series of expert guest panellists, the team will commentate on the 'brandtathlon' that is London 2012, exposing the marketing machine that underpins, underwrites and over-exploits the Olympics.