Huon Premium Tasmanian Salmon

Huon Premium Tasmanian Salmon

Huon Aquaculture Group, Tasmania's premium Atlantic salmon grower, marked the re-launch of its brand and subsequent name change. With the business having expanded to incorporate a number of brands such as Springs, it was time to consolidate the operation behind the one master brand.

Huon is Australia's second-largest producer of Atlantic Salmon, supplying national and international markets with premium salmon, ocean trout, hot and cold smoked product, dips, pates, caviar and other value added products

Co-owners Peter and Frances Bender began farming salmon in Tasmania in 1988, immediately committing themselves to -striving for excellence' as a motto. This motto has transformed the business into an internationally recognised premium producer of fresh salmon and value-added products and pro Peter Bender won the 2007 Ernst & Young Entrepreneur of the Year Award, in the category of Retail, Consumer and Industrial Products.

Frances Bender says that as a Tasmanian-based family business, they have worked tirelessly to ensure their business has the smallest possible effect on the Tasmanian environment and the best possible effect on the Tasmanian economy.

'Our salmon are farmed in the pristine waters of the Huon Estuary and the Dentrecasteaux Channel, on the southern tip of Tasmania at the very edge of the Great Southern Ocean. With the acquisition of Southern Ocean Trout, Huon will add leases in Macquarie Harbour, in Tasmania's south west, to our stable of lease areas.

The company adheres to world's best practices, combining innovative research and development and a pristine marine environment to raise healthy, stress-free fish," Ms Bender said.

Huon ensures cages are frequently moved and the strategic fallowing of cage sites demonstrates the company's commitment to responsible management practices. These are put in place to preserve and protect the aquatic environment, and ensure we are growing fish in pristine waters. Huon refuses to use genetically modified stock or feed. Huon's unique location and harvesting techniques enable its fish to be ocean-harvested faster and with less stress – resulting in fresher, better quality salmon.

'Stress-free fish produce is the best tasting product. Our customers buy Huon salmon because they appreciate quality – and our quality comes from our hard work over 20 years to produce the best quality salmon in the world," she added.

Since inception, Huon Aquaculture Group has maintained a strong commitment to ongoing research and development. The company continues to lead the industry in several key initiatives, turning research into practical on-farm innovations.

Strict control of feeding regimes, regular movement of cages and strategic fallowing of cage sites are among the responsible management practices followed to preserve and protect the aquatic marine environment.

This professionalism, care and attention to detail are the secret to the superior taste and quality of Huon's salmon, and explain why leading Australian chefs choose Huon salmon.

"We've come a long way since 1988; we are now Australia's largest privately-owned salmon producer. Armed with a new brand and a broader product range, we look forward to more success in this new phase," Ms Bender said.

Headquartered in Hideaway Bay near the mouth of the Huon River, Huon is Australia's second-largest producer of Atlantic salmon, supplying both national and international markets with consistently high-quality product.

Huon's range of premium fresh salmon, ocean trout, hot and cold smoked product, gourmet dips, caviar and other value-added products are available in markets, specialty fish shops and supermarkets.

Huon Aquaculture Group now produces more than 10,000 tonnes of fresh salmon each year and the company now employs more than 380 people, of which approximately 250 work in Tasmania.