Indola Street Style

CONCRETE CATWALKS LEAD TO SALONS

Today's fashion inspiration (and envy!) often comes less from the runways of Paris and more from the person sashaying down the street in front of you. If you want to keep ahead in the styling stakes these days you need to get down with the hip pioneers of happening street looks - the fashion bloggers.

Indola's new Street Style collection showcases the hottest of looks from the concrete catwalks and is a firm nod to this new source of style. Indola recognizes that every hot new fashion trend is made up of many fluid elements and they're all found on the footpath, every day.

A teenager in a Fifties-style dress, a businesswoman in graphic shapes, a student in braces - these are the people to stalk. And it's not just the cut of the cloth, it's the accessories, the make-up, and the hair that complete an outfit, and that give the wearer standout appeal.

In response to the global rise of the concrete catwalk, the Indola team has come up with 'The Smart Street Style Collection'. Led by global ambassador Leonardo Rizzo, this fashion-forward lookbook features 5 key styles and tips on how to achieve cutting-edge looks.

Inspired by some of the world's top fashion bloggers, including Yvan Rodic, author of the Face Hunter and one of US Vogue's 10 global "power bloggers", 'The Smart Street Style Collection' teams cuts, colours and styling techniques under five emerging themes: 'The New Fifties', 'City Cameo', 'Oriental Vintage', 'Minimalist Chic', and 'Military Man'.

So, if you want to have that fashion-forward appeal that will blaze a style savvy trail through your neighbourhood...Think smart, think Indola.

www.indola.com