Jeanswest Prima Denim Collection

Jeanswest Prima Denim Collection

Denim lovers, your new obsession is here!

Say hello to our comfiest, sexiest jeans ever… introducing the new Jeanswest Prima Denim Collection!

Made from the highest quality premium Turkish denim in a power stretch cotton blend, Prima Jeans are soft and silky to touch with amazing recovery to keep you feeling comfortable and looking great, whatever you get up to.

Designed to fit like a second skin, Prima Denim won't lose its shape and slims the legs for a sleek, sexy silhouette that is bound to turn heads.
The collection is made to fit and flatter women of all shapes and sizes with four skinny styles to choose from as well as Curve Embracer fits designed for women with an hourglass shape to hug the hips and thighs in all the right places.

Deep saturated indigo shades and mid-blue washes with subtle ripped and repaired detailing feature throughout the collection – perfect for timeless Autumn/Winter style.
From a night out to the school run and everywhere in between, Prima Jeans will keep up with your busy lifestyle – the only problem is, you won't want to take them off!

Priced from $120-$130, the Jeanswest Prima Denim Collection will be available in-store and online across Australia and New Zealand from 10 March 2015. From April, the collection will also feature a limited edition -Stay Black' style that won't fade and stays the deepest shade of black.