Jess Hart announced as the new face of Seafolly Australia

Jess Hart announced as the new face of Seafolly Australia

Award winning Australian swimwear and lifestyle brand SEAFOLLY Australia has announced international model Jess Hart as the face of its 2009/ 10 campaign.

As ambassador for Seafolly, Jess Hart follows a prestigious line-up of Australian supermodels that have held the role in previous years including Catherine McNeil, Miranda Kerr and Kristy Hinze.

Anthony Halas, Managing Director of Seafolly Australia believes she is the perfect fit for the iconic Australian brand. "Jess Hart's natural beauty and Australian style, combined with her International success truly reflects the Seafolly brand philosophy"

Shot on location on the breathtaking Haggerstone Island against a backdrop of crystal blue waters and powder white sands, Seafolly's 09/10 campaign featuring Jess Hart encapsulates the true spirit of Australia with a collection that is chic, sexy and fun, embracing bright colors and feminine silhouettes and setting the trend for the Summer of 2010.

Seafolly reflects a lifestyle philosophy for women, who are chic, sexy, and want to have a little fun. Setting the tone this season are feminine lines with dramatically draped styles, asymmetrical accents, flirty frills, dainty ruffles, and retro silhouettes. Seafolly embraces a bright palette with refreshing shots of gerbera, spa blue, poison, palm green, opal, ultra violet and injections of siren red.

Seafolly is one of the world's most recognized swimwear and beach lifestyle brands with an extensive and innovative range of swimwear, clothing and accessories collections sold in major fashion department stores, stand alone concept stores and swimwear boutiques globally.