Why Kapow Meggings Is Taking Over.

Men's Leggings: Why Kapow Meggings Is Taking Over

As fashions are changing, men are becoming more comfortable with their style choices and embracing the athleisurewear trend.

That's why guys everywhere are absolutely loving Kapow Meggings not only for their colorful, conversation-starting styles but also for their high-quality, high-performance construction making them perfect for any type of workout, party or event. And with Halloween just around the corner, Kapow, of course, have some styles that are perfect for a last minute costume (see here, here and here).

Kapow Meggings feature an Originals Collection and Performance Range with 49 different styles that are made with a high-stretch, sweat-wicking technology, making them perfect for the gym, yoga, streetwear, parties and festivals.

It was actually at Burning Man Festival in the Nevada Dessert that the idea of Kapow was born. Australian brothers Jordan and Ben Barnett noticed thousands of men all wearing ill-fitted women's leggings, so they created Kapow Meggings made especially for the male physique.

What started as an e-commerce hobby quickly turned into a booming global business. After launching in 2016, Kapow has roughly doubled sales every three months and have opened stores in the UK, US, Australia and Germany to keep up with demand.