To celebrate this year's Blackmores Sydney Running Festival, Blackmores, Australia's most trusted vitamin and supplement brand* has collaborated with Spotify Australia to develop a game-changing experience that motivates runners through music.
The Blackmores running playlist, developed in partnership with Spotify, the world's largest music streaming service, allows runner's to listen to a personalised customised playlist of inspirational beats to improve their pace and headspace.
To generate a playlist, budding runners enter the name of a song or artist that is top of their running playlist, the duration of their run and their average pace. Once created, the -Well Beings Keep Running Playlist' integrates into a Spotify account in a seamless transition, whether via mobile or desktop.
The -Well Beings Keep Running Playlist' is designed to push runners towards their end goal by creating a musical playlist that reflects runner's BPM (beats per minute) to purposefully motivate them throughout the entire journey.
'For me, music is motivational fuel and crucial for running long distances," said ultra-marathon runner and Blackmores Wellbeing Coach, Bec Wilcock. 'The power of music can have real performance enhancing effects. It reduces a runner's perception of pain and fatigue and can have a positive mental impact by releasing endorphins".
'At Blackmores, we are all about providing the tools and support to help you be a well being," said Blackmores Chief Marketing Officer, Paul Di Vito. 'When it comes to running, we know that everyday athletes are after quick and simple tricks that will help them on their running journey. Whether it's a personalised music playlist, expert nutritional advice or your best cool down exercise, we've got it all on our brand new Blackmores Run Hub."
'This is what you came for" by Calvin Harris and 'Take a Chance" by Flume will be some of the many tracks getting Bec to the finish line on her -Well Beings Keep Running Playlist' while she competes in the 9km Bridge Run at this year's Blackmores Sydney Running Festival.
The Well Beings Keep Running playlist generator is available on Blackmores website: run.blackmores.com.au direct link run.blackmores.com.au/spotifyplaylist.
Bec Wilcock's full unique Spotify playlist: https://open.spotify.com/user/22mjkmzafy5nte5voopnzfqqi/playlist/4U6O8RyJqBR2vgQb1nujzL
Kate Kendall's full unique Spotify playlist: https://play.spotify.com/user/1233582169/playlist/5EFEppaY5ajNSny9Ezczhe
To participate in the Blackmores Sydney Running Festival on Sunday 18 September 2016, register now at http://www.sydneyrunningfestival.com.au/.
#WellBeingsKeepRunning
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Question: What are the benefits of practicing yoga for runners?
Kate Kendall: Greater mobility and focus, faster and deeper recovery and trains you mentally for grace under pressure.
Question: How does yoga help improve mental state and stamina for runners?
Kate Kendall: Yoga teaches you grace under pressure. When you're in a confronting and challenging posture, staying clam, connected to breath and in control of emotions is an essential tool for running a race.
Question: What are your top 3 stretches for warm up and recovery?
Kate Kendall: Psoas Lunge, Crescent Lunge, Trikonasana, Extended Side Angle and a sprinkling of sun salutes (which incorporates many postures). This set of postures both warm the body and can aid greater recovery.
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