With just six sleeps until Christmas, The Kmart Wishing Tree Appeal is calling out for help after the number of gifts contributed so far this year is behind the desired target.
Charity partners The Salvation Army and Mission Australia rely on the Appeal to help ensure a brighter and happier Christmas for thousands of Australians and fear this year some people in need might miss out.
So far the gifts given are falling short of this year's target of 500,000 and the Appeal is urging Australians to think of those less fortunate or that are alone this season and contribute to the Appeal.
Kmart Managing Director Ian Bailey says 'we are encouraging Aussies to get that giving feeling and help brighten Christmas for thousands of children, adults and seniors by giving a gift or cash contribution."
'The Appeal is a great thing for families to do together and a great tradition for parents to share or pass down to their children and teach them the gift of giving."
Nearly three million Australians currently live below the poverty line and a recent survey by The Salvation Army found that nearly half a million children would not receive gifts this year.
The Salvation Army's spokesperson Major Paul Hateley explained, 'there is large number of people who will struggle this festive season and the Kmart Wishing Tree Appeal is a great way to contribute to alleviating the hardships of these families."
Now in its 29th year, The Kmart Wishing Tree Appeal is Australia's largest and longest running Appeal, benefiting countless children, adults and seniors at a time where support is needed most. The Appeal has collected more than eight million gifts over the past 28 years.
The Kmart Wishing Tree Appeal draws to a close on Christmas Eve.
Anyone can participate in the Appeal by:
Giving an unwrapped gift in any Kmart store
Making a monetary contribution in Any Kmart store
Donating online at http://www.kmart.com.au/wishingtree
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