Lady Poppy's Accessories including purses, wash apparel bags and more

RENDEZVOUS WITH AUSTRALIA'S MOST ALLURING NEW BOUTIQUE LABEL - LADY POPPY

Inspired by the ever-changing needs of the discerning female traveller, an Australian sister duo have made a name for themselves in a matter of months as their newest label, Lady Poppy, has taken off in the US and now Australia, making it one of the most alluring and sought after products this year.

Lady Poppy is the brainchild of Sydney sisters Tammi and Kim Hendricks. With a passion for everything 'old-world' and glamorous and a shared longing for something unique in the accessories market, the Hendricks sisters have created a range that offers a luxury collection of feminine yet practical travel and storage accessories.

Designed to complement the sophisticated style of every woman's couture luggage or wardrobe space, Lady Poppy's range was inspired by the needs of the female traveller - requiring something intimate and feminine, yet practical to store lingerie and delicates when traveling or storing at home. Made from luxurious satins, delicate laces and soft velvet trim, Lady Poppy's range includes intimates purses and store-and-wash apparel bags for lingerie, hosiery and delicate apparel.

Lady Poppy takes the angst out of apparel arrangement; keeping "every woman's little secret" securely housed, one's "airs away from stares" and "odours at bay and hidden away" when traveling - without compromising on style.

Hot on the heels of their successful International debut in 2006, Lady Poppy has already seduced the fashion capitals of New York and Los Angeles with a luxurious Boudoir travel collection that has sparked a frenzy amongst celebrity style gurus, including Hollywood's exclusive Le Bra Lingerie, who have placed personal requests to exclusively offer Lady Poppy on Robertson Boulevard.

In New York City, Lady Poppy won over The Devil Wears Prada's Academy Award Nominated costume designer Patricia Field's avant-garde flagship boutique, along with New York's premiere lingerie destination, La Petite Coquette. Always on the look-out for something new to offer their clientele, these celebrity fashion meccas for stars such as Jessica Alba, Salma Hayek, Rosario Dawson, Liv Tyler, Susan Sarandon, Angela Jolie and Sarah Jessica Parker, quickly snapped up the opportunity to offer Lady Poppy amongst their coveted premium lines of imported lingerie, luxury accessories and exclusive gift offerings.

Handcrafted with a woman's touch, Lady Poppy is the perfect accompaniment to lingerie, delicate apparel and bridal purchases, and a stress-free gift option for those shopping for an intimate purchase.

Managing Director, Tammi Hendricks, says Lady Poppy will be every girl's best kept secret.

"Travelling ingénues can now indulge in an innovative and stylish way to house their precious apparel and delicate intimates" she says. "Lady Poppy offers a luxury collection of unashamedly feminine yet practical travel accessories, which assures that for the overnight stay or a month away, one need never again be forced to air their dirty laundry in public. A signature fusion of sensual fabrics and feminine designs makes Lady Poppy a forerunner in innovative and elegant travel accessories".

Australian stores in Sydney including Nocturnal Designs in The Strand Arcade, The Vintage Room, Rose Bay, and Steven Khalil Haute Couture in Paddington, amongst others, currently stock Lady Poppy and are receiving an overwhelming response from connoisseurs of fine lingerie and jet-setters alike.

View Lady Poppy's range at www.ladypoppy.com.au