Le Tan's Uber Dark Range

Tanning Just Got Personal With The New Tone Tailored Uber Dark Range From Le Tan

The days of -one colour fits all' Self-Tan are a thing of the past, thanks to Le Tan's new Uber Dark range, allowing you to match your tan to your skin tone for the perfect UV-free dark tan!

Self-Tans can sometimes get a bad rap, with streaky applications, overpowering odours, orange palms and those pesky patchy spots (knees and ankles, we are looking at you!). These factors combined ensure the quest for your perfect dark tan is nothing short of a mine-field, and that's before you consider the search for the ideal colour match. Fortunately, the tanning and sun care experts at Le Tan have taken self-tanning one step further with the creation of their new tonal range, Uber Dark, designed to allow every girl to find their perfect tan.

'Our tanning products have long delivered great results, but we've been aware for some time that not all skin tones are currently catered for in the artificial tanning market. With this in mind, we wanted to explore not only how we could customise tans to suit individuals, but also how we could deliver the option of an even darker tan for our customers" says Elizabeth Kazantzidis, Senior Brand Manager – Suncare.

Enter, Le Tan Uber Dark. With a tone to suit everyone, Uber Dark is the first tan to offer the opportunity to tailor your tan to your skin tone. The salon quality, fragrance-free dark formulation has been created with highly concentrated tanning actives, which deliver the darkest tan possible, while still being specifically suited to the individual skin tone. Offering three different colour bases, and an additional super hydrating tan, Uber Dark serves up a bronze for literally 'everybody".

The Uber Dark Ash Base caters for those with fair skin tones by offering a dark cool-brown tan. The Uber Dark Violet Base is a match for those with an olive complexion with the dark-bronze brown tan, while the dark olive-brown tan making up the Uber Dark Green Base is suitable for all skin tones.

'One of the biggest misconstrues in the beauty industry is that we have been using a -one colour fits all' approach to Self-Tan. We don't do that with our foundation so why would we do so on our body!" says Elizabeth.

Beyond delivering the perfect -Uber Dark' colour, the range is formulated in a luxurious light-weight foam, enriched with moisturising ingredients to deliver a dose of hydration and increasing the lifeline of the already long-lasting tan.

For those who suffer from dry skin, the Uber Dark Marula Oil uses the same universal dark olive-brown tan as the Green Base, but also combines the powers of the super hydrating Marula oil. An extract of the native African Marula fruit, Marula oil is incredibly nourishing and leaves the skin looking and feeling smooth, plump and hydrated. The non-oily, light texture ensures it is fast absorbed to the skin, which still allows for easy application and a beautiful bronzed finish which lasts.

While Uber Dark will get your colour match sorted, the final step is to ensure the perfect application, front and back. The Le Tan 2-in-1 Mitt & Back Applicator is designed for multi-benefit application with the highest quality microfibre to deliver a streak-free, perfect Uber Dark finish.

Le Tan Uber Dark (RRP $24.99) & 2-in-1 Mitt & Back Applicator (RRP $14.99) are currently available online at www.letan.com.au and selected Priceline, Chemist Warehouse, Kmart, Big W and Target stores and leading pharmacies around Australia.