Lily Collins for Lancôme

Lily Collins for Lancôme

Maison Lancôme is pleased to announce the arrival of Lily Collins as its new brand ambassadress.

A rising Hollywood star, Lily Collins divides her time between England, the country of her birth and the United States, where she currently lives. European and American, granddaughter of a ballerina, Lily was raised in a world that encouraged curiosity of mind, artistic pursuits and a thirst for discovery. She initially set her sights on journalism before making a dazzling debut in The Blind Side with Sandra Bullock and then in 2009 in Mirror Mirror, alongside Julia Roberts, another Lancôme face.

She will next be on screen in 2014 in Love, Rosie, a romantic comedy adapted from the novel Where Rainbows End by the Irish author Cecelia Ahern.

A free-spirited, confident, sparkling and delicate beauty, Lily Collins – who bears a singular resemblance to the iconic Audrey Hepburn – will bring her talent and freshness to Lancôme as of January 2014, starting with the Spring make-up collection French Ballerine.

"It's an absolute honor and privilege to have been chosen to represent the Maison Lancôme. I have always admired the brand's unique and distinctive appreciation for inner beauty and grace, elegance and utter radiance. I feel incredibly lucky to be included among the most inspirational women ambassadresses for one of the most prestigious brands in the world. It's truly a dream come true," confided Lily Collins.

'With her charm, gracefulness, modernity and lively wit, Lily Collins is the perfect embodiment of femininity according to Lancôme. We are delighted to begin this collaboration with Lily, who brings a renewed sense of radiance and youthfulness to Lancôme," stated Françoise Lehmann, General Manager of Lancôme International.