Milu Shoes Tour De France Range

Milu Shoes Tour De France Range

Milu shoes are excited to announce an exclusive 'Tour de France' footwear collection to celebrate the world renowned cycling event. The shoes will be on sale in late June in preparation for the 97th edition of the tour, and profits from the sale of these shoes will be donated to the Australian Cancer Council.

The shoe designs showcase a sporty, edgy, street-style look, which clearly demonstrates the success of Milu's recent rebranding and secures their status as 'ones to watch' on the footwear scene. The designs are inspired by three distinctive jerseys that the riders wear throughout the race, each jersey is worn by a different leader within the race and these are outlined below:

1. The 'Maillot Jaune' or the yellow jersey is worn by the overall leader of the race (the stayer)
2. The Green is worn by the rider who earn the most sprint points in the race (the sprinter)
3. The Polka Dot is worn by rider who earns the most points on the mountain stages of the race (the climber)

Milu Marketing Director, Renee Canzeroni explains the concept behind the enterprise: " Inspiration for the promotion came from an initiative we began early in the year to discover what was important to our team at Milu. One of our head office members is an avid bike-rider and has strong ties with the Australian Cancer Council; as such we felt this would be the perfect way to create a unique shoe collection and at the same time, support a great cause".

The Tour de France shoes by Milu will be on sale in store in late June and there are limited pairs available. They are priced at $129, with profits awarded to the Australian Cancer Council.

The Tour de France is an annual bicycle race that covers approximately 3,500 kilometers throughout France and bordering countries. The race lasts three weeks and attracts cyclists from around the world. The race is broken into day-long segments, called stages. Individual times to finish each stage are totaled to determine the overall winner at the end of the race. The rider with the lowest aggregate time at the end of each day wears a yellow jersey. The course changes every year but it has always finished in Paris. Since 1975, the climax of the final stage has been along the Champs-Élysées. The Tour de France is the best known and most prestigious of cycling's three "Grand Tours".