The program for this year's National Organic Week (NOW) launches today; themed 'Be Organic: Taste the Difference, Feel the Difference, Make a Difference.' The week promises to be a celebration of our growing organic industry, which is tipped by independent research house IBIS World as one of the fastest growth industries in Australia in 2010.

Now in its third year, industry associations the Centre for Organic & Resource Enterprises (CORE) and Biological Farmers of Australia (BFA) are hosting and promoting National Organic Week. The campaign will be held nationwide this year from 1st to 10th October.

Organic is well and truly becoming main-stream and we are embracing the industry like never before. NOW is designed to increase awareness of the benefits of organic products and farming production systems in Australia and encourage the uptake of these in the wider community.

In Australia, organic products extend well beyond food with the industry encompassing: cosmetics, skin care, health care, baby products, textiles and fashion, beer, wine and champagne, furniture and building materials. There's also a growth in associated industries, such as organic recycling and composting.