Nivea for Men Shave It or Save It Campaign

Nivea for Men Shave It or Save It Campaign

The Nivea for Men 'Shave It or Save It' campaign was created to launch the Nivea for Men Sensitive range. Through its own research, Nivea for Men knows that a significant 40% of Australian men claim to suffer from sensitive skin. A lot of men avoid shaving due to sensitive or easily irritated skin. The Nivea for Men Sensitive range improves the skin's defense over time whilst soothing irritations.

The Campagin
With this in mind, Nivea for Men wanted to dig a little deeper into the world of facial hair and discover what other people think about it. The result? The Nivea for Men 'Shave It or Save It' campaign - a digital competition where fans can vote to 'shave' or 'save' the facial hair of Australian men via a dedicated microsite - www.shaveitorsaveit.com.au. The public is encouraged to enter a picture of themselves sporting any style of facial hair. Friends/family can enter the bearded men in their lives for a bit of fun!

For each 'vote' on the website, $1 is donated to the Australian Paralympic Committee (APC).
Paralympian Jack Swift, who is also the Nivea for Men Men's Health Winner 2010, introduced Nivea for Men to the APC.

The Nivea for Men 'Shave It or Save It' campaign has aligned with Rugby League Player David Williams (aka Wolfman) who is well known for his beard, and professional cut-throat shaver Steve Salecic from Grand Royal Barbers, Sydney.

Nivea for Men Shave It or Save It Report:
Interestingly, whilst men are embracing the new facial hair trend, it won't get them anywhere with the ladies! According to the Nivea for Men 'Shave It or Save It' Report, three quarters (74%) of women find clean shaven men sexier, and when it comes to getting close, the majority (83%) would prefer to kiss a clean-shaven man.

The Nivea for Men 'Shave It or Save It' Report covers attractiveness, professions, confidence, stereotypes, reasons for growing a beard, and beard styles. Other interesting findings include:
The most common forms of beards include the 3-day growth (63%), goatees (53%), trimmed full beards (51%) and shaggy full beards (36%)
Bearded men are typically seen as rough and ready (42%), masculine (34%), lazy (29%) and ungroomed (29%). They are less likely to be considered fashionable (13%) or professional (7%)
Beards don't necessarily bestow confidence or lead to success with the ladies. Only 21% of men feel more confident with a beard and only 16% feel it gives them more success with the ladies

For more information on the Nivea for Men Sensitive range see: femail.com.au/formen_product_reviews