No Meat May encourages curious carnivores to ditch meat, or all animal products (including dairy and eggs), from their diets for 31 days for four good reasons:
Improving personal health, ending factory farming, feeding the world, and saving the planet.
Since No Meat May's inception six years ago, Australia has been hit by the vegan wave - with about 2 Million Aussies already submerged or identifying as partially submerged vegetarians. And the stats are climbing: Australia now boasts the third fastest growing vegan market in the world.
Riding this wave, or perhaps even adding momentum to it, are the Australian founders of No Meat May, Ryan Alexander and Guy James Whitworth. The couple started No Meat May with a group of their friends, all giving up meat for the month of May and in just a few years they have managed to grow the campaign to a 12-country strong, worldwide initiative.
By participating in the cause for just one month, on average, each No Meat May participant will save at least 31 grateful animals, avoid 7kgs of meat consumption and prevent approximately 108kgs of CO2 from being released into the atmosphere.
With May 2018 now upon us, the initiative offers Aussie meat-lovers a bite-sized no-strings taste of a vegan or vegetarian lifestyle – something they can try on for size in the name of their health and the environment, without feeling like they're giving up anything permanently.
"Food should be about fun, pleasure and nourishment. While our message is inherently serious, no one wants to be preached to, and we believe behavioural change should be an adventure, and a dabble with reinvention" said Whitworth.
"We recognise that people change incrementally over time and No Meat May provides a safe stepping stone, evidence-based information, and support for that bold first step. There are so many exciting reasons to engage and inspire people to become plant powered super heroes," he said.
After signing up (free) on the website, No Meat May participants can access mouth-watering plant-based recipes and nutritional guidance and attend a range of special events at the No Meat May HQ in Sydney's Mascot – including a conservation photography exhibition and plant-based cooking classes.
For more information, or to join the revolution, visit nomeatmay.net
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