This year's Ocsober ambassadors have been announced with the 2012 campaign spearheaded nationally by Australian cricket captain, Michael Clarke, Nine Network Entertainment Editor, Richard Wilkins, popular TV personality Natalie Gruzlewski and Cricket and Soccer International player Ellyse Perry.

A number of new national ambassadors have also recently signed up to support the fundraising initiative including 2011 Masterchef Winner Kate Bracks , Blake Worrall-Thompson - Eat Yourself Sexy Host, Nathan Jolliffe from Celebrity Apprentice, Tom Wren and Sarah Grace from Winners and Losers, and Polly and Waz from The Block. Other prominent ambassadors include Olympian Chantelle Newbery, celebrity nutritionists Lola Berry and Zoe Bingley-Pullin, Miss Earth Australia Deedee Z, and Ten News Presenter Natarsha Belling.