Olay Regenerist Micro-Sculpting Cream

Olay Regenerist Micro-Sculpting Cream

Harnessing insights in the science of Cellular BioEnergetics, new Olay Regenerist with 20 percent more antiageing ingredients can regenerate the skin surface faster than a $250 luxury cream and hydrates better than 18 luxury creams costing up to $500.

P&G scientists have pioneered the application of Cellular Bioenergetics science to better understand why women's skin is slow to respond to anti-ageing skin care products as they get older in order to discover new technologies to accelerate a reduction in signs of skin ageing.

World class research led Olay to develop a new skin theory – Skin Fatigue
Using new-to-the world tools based on Cellular BioEnergetics research, Olay discovered skin's cellular bioenergy, like our body, slows down as we age, which is why older skin is slow to respond to anti-ageing treatments. Using Cellular BioEnergetics imaging tools, Olay was able to visualise skin cellular energy levels in living skin cells, and discovered a significant decline between 20 and 60 year old skin.

Olay research & development expert, Murali Sampath comments, 'In the past decade, science has witnessed a revolution in the field of cellular bioenergetics - the processes by which cells produce and consume energy. Our research reveals that cells simply don't have the functioning metabolism required to fully respond to antiageing treatments. This leads to a slowed response to anti-ageing treatments and visual skin improvement".

Olay Reformulated Regenerist to Fight Skin Fatigue for Accelerated Anti-ageing Results with 20% More AA Ingredients
Olay scientists also discovered and effective approach to fighting skin fatigue is to boost aged cells' ability to produce energy and its ability to respond to stress. Olay has identified three active ingredients – Niacinamide, Pal-KTTKS and Olivem – that can actually help fight skin fatigue in aged cells.

New and improved Olay Renenerist starts to fight skin fatigue by regenerating skin faster3 and boosting natural skin renewal (hydration & exfoliation), providing immediate improvement in fine lines, pores, and brightness.

Olay Regenerist's famous Amino Peptide Complex was supercharged with technology proven to fight skin fatigue and energise skin appearance. Niacinamide and Pal-KTTKS with the addition of a new Olay ingredient, Olivem work as an optimised formula for superior4 penetration and results.

Olay Micro-Sculpting Serum and Cream contain a fourth ingredient, Lys'lastine that energises skin's appearance even more.

With Olay Micro-Sculpting Cream, after just…
10 minutes: Noticeable improvement to ageing concerns like eye lines and brightness and boosting hydration
Four days: Hydrates to provide firmer skin
Five days: Regenerates skin up to 2X faster by boosting natural skin renewal
Within One Jar: Visible wrinkle reduction

Olay Regenerist ambassador, Rebecca Gibney comments on the new and improved range:
'I don't know how they did it, but new Olay Regenerist is now even better! I have been using the Olay Regenerist Micro-Sculpting Cream and Serum and my skin looks better every day. If you're one of the 60 percent of Australian women that believe skin care brands only occasionally live up to their claims9, I challenge you to try new Olay Regenerist".

The new Olay Regenerist range is available nationwide from groceries, pharmacies, specialty outlets and www.rouge.com.au priced from RRP$15.99 to RRP$49.99.