To further engage fans, E! will present special short-form birthday content that will be featured on-air, on E! Online and across E!'s mobile platforms, including three different series of interstitials:

'Then & Now' - This series of interstitials takes a humorous look back at pop culture events, people and Hollywood-centric trends that E! has witnessed over the last 20 years, from the 'Oscar curse' to celebrity arrests.

'Movie Quote Game' - Fans will be quizzed on which movie a celebrity was talking about when he or she said a given quote.

'Fans Talk Back' - Through the 'E! Talk Box' iPhone app, fans can record their own videos talking about the past 20 years of entertainment and pop culture for possible inclusion in these birthday interstitials. Fans will answer questions about stars, moments, trends and more.