Thanks to Piping Hot here is your chance to win one of 15 x Piping Hot 55cm Body Boards.

Piping Hot rides the wave of success with 15 year Target licensing partnership

Iconic Australian surf brand Piping Hot has just notched up 15 years of a direct to retail license with Australia's largest fashion retailer, Target.

As one of the first ever Australian fashion brands to ink a direct market licensing deal, Piping Hot is one of the most successful licensed brands within Target.

Born on Victoria's west coast in 1975 Piping Hot's first products with Target began as t-shirts and shorts. Today the brand's in store presence covers apparel, hats and caps, footwear, wetsuits, swimwear, beach towels, bodyboards, surfboards and wetsuits with 22 departments in all.

According to Piping Hot owner Mark Johannsen, the brand has enjoyed double digit growth this season with new product development and category ranges.

'We're incredibly proud of the Piping Hot success within Target which has been a boom for the brand. Growing in a market where surf wear is suffering is no mean feat and to remain privately Australian owned and operated is the icing on the cake," said Johannsen.

The brand has set itself up with a team of designers, headed by former Creative Director for Quiksilver Michael Egan, to create designs that are fresh, fun and relaxed at competitive price points. 

2013 will be the biggest year for the brand with Target signing off on extending the brand into new categories including capsule ranges which hark back to the design heritage, drawing on influence from the heady 80's.

Adding to the brand's expansion and in recognition of the need to increase warm climate clothing, Target and Target Country stores in far North Queensland will be supplied with summer ranges all year round.

For 2013 and beyond, Johannsen believes that the biggest growth opportunity for Piping Hot is through the expansion of women's swimwear ranges, heritage ranges and aquatics.

International brand expansion is also imminent with Johannsen citing overseas markets as the next natural step for the brand.

'We have 37 years of heritage in the Australian market and 15 years of heritage with direct to market licensing with an iconic Australian retailer. It is only natural that we would seek to expand on the strength and integrity of the brand name as well as the success of the Target partnership locally."

Piping Hot continues to support its roots and brand heritage by investing in the surf community through surf sponsorships such as naming rights sponsorship of the Micro Groms Series www.surfingvic.com as well as sponsoring junior surfers Georgia Fish, Jake Snellgrove and Caiden Fowler.

Piping Hot 55cm Body Boards RRP: $10.00

For more info about Piping Hot visit www.pipinghot.com.au