Playboy Enterprises, Inc announced that Playboy Beauty, the prestige cosmetics collection, will be available through Priceline this season. Retailing from $17.95 to $34.95, the line features an extensive colour palette of sexy, luxury products for the face, eyes and lips. Playboy Beauty has been sold at luxury retailers around the world such as Henri Bendel in New York, Colette in Paris and Selfridges in the UK.
"We've enjoyed tremendous success with the Playboy brand in the Australian marketplace since launching in 2000. From our Concept Boutique on Melbourne's trendy Chapel Street to a shop-in-shop at Myer, Playboy has witnessed increased growth in brand awareness," said Sarah Haney, vice president, licensing, Playboy Enterprises, Inc. "In partnering with a leading Australian retailer such as Priceline, we sought to meet the growing demand for Playboy Beauty products."
The wide range of revolutionary 'stay the night' formulas include lip liners, lipsticks, lip glosses and lip stains, eye shadows and liners, mascaras, blushers and concealers, finishing powders and shimmers. Products invoke the carefree nature of the Playboy lifestyle with names such as 'Pick-up Liner,' 'Mile-High Mascara,' 'Hef's Favourite Lipgloss,' and 'Kissing Gloss.'
The opulent cosmetic line utilises the finest ingredients for long-lasting, wearable and complexion sensitive products. The 'Hidden Agenda Concealer Duo' is a creamy, hydrating base infused with Dermaxyl, which significantly improves the appearance of fine lines by aiding the build-up of collagen. The 'Liquid Luxe Blush' combines vitamins A, C, and E to create quick-drying, fade-proof formula that contains soft focus pigments which diffuse light to give cheeks a healthy glow.
About Playboy Enterprises, Inc.
Playboy's branded line of licensed fashion and consumer products has experienced exceptional growth at retail since its repositioning in 1999, with a product offering that includes men's and women's fashion apparel and accessories, underwear, legwear, outerwear and footwear, as well as home furnishings and lifestyle and entertainment products. Playboy's licensed products business as a whole now generates in excess of $650 million in global retail sales in more than 130 countries and territories. Celebrities and fashion influencers spotted wearing Playboy fashions and accessories include Britney Spears, Jennifer Lopez, Janet Jackson, Jade Jagger, Snoop Dogg, and Lenny Kravitz.
Playboy Stay the Night Brush KitBrush on: Create your perfect "stay-the-night" look with five perfect brushes!
Ideal for travel or in your purse, these brushes are made from soft and natural pony hair.
Playboy Beauty Stay the Night Brush Kit contains: Blush Brush, Eye shadow Brush, Lip Brush, Crease Brush, Concealer Brush
RRP: $29.95.
Playboy Beauty is available through Priceline. Or for stockists call 1300 884 411