Polly Kerdel as Highpoint's Style Director

RENOWNED STYLIST POLLY KERDEL SIGNS WITH HIGHPOINT
Highpoint Shopping Centre has proudly appointed well known and celebrated Melbourne fashion stylist Polly Kerdel as Highpoint's Style Director. Topping the Herald Sun's Best Dressed List in 2008 and often described as a "Fashionistocrat", Polly Kerdel brings a unique sense of eclectic style to the excellent fashion offerings at Highpoint. Polly Kerdel has worked nationally and internationally as a stylist for over 10 years and has secured major advertising campaigns for iconic brands such as Levi's, Mimco, Mazda and Sony as well as a string of high profile Australian and European publications including Poster, Fashion Trend, The Age and LaVanguardia. Most notably, Polly Kerdel won acclaim for her directional styling for the Stella McCartney and Zac Posen for Target and Target Fashion Shows at the L'Oreal Melbourne Fashion Festival (LMFF).

Polly Kerdel's role as Style Director at Highpoint will include styling at the much anticipated Style Council Studios at Highpoint, an official event of the L'Oreal Melbourne Fashion Festival, to be held between 16th - 22nd March. Here, Polly Kerdel will be styling clients with the Autumn/Winter trends and offering fashion advice to those eager to update their looks. Appointments can be made through the Highpoint website (www.highpoint.com.au). Polly Kerdel is excited to be on board with such an evolving area of Melbourne, where Highpoint has become the fashion Mecca of the 'New West'. Says Polly Kerdel, "Shopping centres have come a long way, and no longer have strictly a suburban status. People flock to them for the variety and quality of fashion retailers. Highpoint has evolved over the last couple of years as a serious fashion destination, so it's been very exciting to come on board as the Style Director. I look forward to meeting with clients and playing dress ups in the Style Council Studio styling sessions." In addition to the LMFF Style Council Studios, Polly Kerdel will be styling the Autumn/Winter photo shoot and the new 'Highpoint Denim Guide' - a mini magazine showcasing the fantastic array of denim available at Highpoint. Highpoint Marketing Manager, Merline McGregor says: "The appointment of Polly Kerdel as Style Director to Highpoint signifies the importance that our centre places on classic and individual style, not just fashion trends that come and go. The partnership between Polly and Highpoint further enhances the services that our centre is able to provide both the local and wider metropolitan community, as well as creating a retail fashion portal that customers can utilise to update their existing wardrobe." Highpoint welcomes Polly Kerdel to the West's best fashion destination.