Power Tools Surge to the Most Searched Items Online

Power Tools Surge to the Most Searched Items Online

Power tools have surged to top for the first time on Getprice's list of most searched items according to the February Getprice Online Shopping Index.
Lawn mowers and saws also appear in the top 20. This is backed by power tools and garden tools appearing in the top 10 categories on Getprice.

Other key trends identified in the Index include:
A steady increase in consumers accessing Getprice from an iPad. Site consumption on the iPad is expected to exceed consumption from the iPhone in the coming months
Flights were the second most searched for term on Getprice during February
Digital cameras are still proving very popular, remaining the number one most searched category on Getprice since July 2011
The last month of summer saw a surging interest in bicycles, with bicycle accessories appearing in the top 20 most searched list for the first time
Tuesday became the most popular day of the week for shopping on a desktop or laptop, while Sunday remains the most popular day for shopping on your mobile

On the results, director of marketing and product at Getprice, David Whiteman said: 'In the last month of summer, we saw a particular increase in do-it-yourself tools as Aussies headed outdoors to renovate."

The Index saw mobile traffic to Getprice continue to increase, accounting for 15 per cent of all Getprice traffic. iPads are set to surpass iPhone usage in coming months, with the iPhone falling to 43 per cent and iPads growing to 40 per cent of all mobile usage.

'Consumers are embracing mobile shopping more and more with visits from tablets steadily increasing. The bigger screen experience that an iPad provides shoppers is proving more beneficial," said Mr Whiteman.

Whiteman suggests that the increase in mobile shopping will be an awakening for Australian multi-channel retailers, particularly those that have a policy of refusing to price match with their online competition.

'Many of them have been hesitant to fully commit to e-commerce. Most now understand they can't postpone the inevitable as the threat is too large.

'This year I think we will begin to see all major retailers step up their online presence. That means working across all platforms more effectively and better integrating online with the offline experience via in-store and mobile," said Mr Whiteman.