As many people notice the arrival of Easter Eggs, Bunnies and Buns on shelves, Coles and Red Cross prepare for yet another year providing primary school children across Australia with fuel for a busy day of learning.

Coles Supermarkets has started the Easter spirit early, and for good reason. For the third consecutive year Coles will donate $250,000 to the Red Cross Good Start Breakfast Club from proceeds generated by the sales of Coles Hot Cross Buns.
The Good Start Breakfast Club is an initiative designed to combat nutrition problems by providing free breakfasts and nutrition education to primary school children in greatest need in metropolitan areas and more than 60 remote communities.

According to the Dieticians Association of Australia, as of May last year, one in four children miss breakfast each day. These children are more likely to become over weight and develop health problems such as diabetes.

Conversely, it is the issue of malnutrition within remote Indigenous areas that Red Cross nutrition programs are trying to combat, with one in nine Indigenous children in the Northern Territory suffering from malnutrition.

There are currently 275 Good Start Breakfast Clubs in operation, offering nutritious breakfasts to children within participating schools at least once a week, serving more than 750,000 meals annually.

Customers can now purchase Coles Hot Cross Buns and help support the Australian Red Cross in providing a good start to the day for thousands of children.