Renya Xydis and Wella Professionals for Zimmermann NYFW

Renya Xydis and Wella Professionals bring the Australian Surf to Zimmermann NYFW

Backstage at Zimmermann with Renya Xydis, Wella Professionals Global Creative Artist

The Back Story:
Zimmermann brought the Australian summer heat at this year's NYFW. The Wavelength collection, inspired by the excitement of summer as a child in the 60s and 70s, explores vibrant summer hues, from burnt oranges and citruses, to sea foam green, aqua and magentas.

The collection's warm colours are supplemented by the season's hero poster print, where Zimmermann features girl surfers, along with Batik and Ikat developed prints, shell adornments and shark tooth accessories, emanating from the surfer culture of the Australian summer.

Nicky Zimmermann, Creative Director, Zimmermann said, "We wanted a collection that was fun, sexy and a little cheeky. Something that embraced a mood of neverending summers. Our looks needed to embody the Australian summer, the heat and the waves."

"Renya and the Wella Professionals team were amazing as always this year, knowing exactly how to create a look that embodies the sexiness and fun of our Zimmermann girls. Once again they helped bring our vision to life, finishing the looks with vibrant, surfy styles that took us back to the 70s, with a modern twist," adds Zimmermann.

The Look:
Renya drew upon the fun and beachy hues of the Wavelength collection to create an inherently Australian summer look for Zimmermann.

Using the EIMI Ocean Spritz salt spray to enhance texture at the root area, Renya created a loose, beachy wave. She then used EIMI Mistify Me Strong to set the hair into a textured wave and layered with EIMI Dry Me, to work into a manageable, matte texture.

Taking the tousled, beachy waves and complementing with SP Luxe Oil and Reverse Regenerating Spray Conditioner, Renya finished the look with a polished shimmer. Renya says of the look, "This style is true to my heart and very Australian. I know it's something wearable, cool and sexy and echoes the vibrancy of the Wavelength collection."

"I wanted to create something that refreshed and modernized the surf wave to evoke a true Aussie vibe, while also celebrating the beautiful and effortless style of Zimmermann's beach girl," she adds.

 

Renya's Zimmermann Look:
1. Add Wella EIMI Ocean Spritz to roots
2. Dry the hair, lifting at roots
3. Prep fine sections of the hair with Wella EIMI Mistify Me Strong
4. Create surf wave using wide iron
5. Use a light dusting of Wella EIMI Dry Me on roots
6. Massage Wella SP Luxe Oil into mid-lengths and ends

7. Saturate ends with Wella SP Reverse Regenerating Spray Conditioner
8. Add Wella EIMI Ocean Spritz to ends and skip hair
9. Gently back brush hair at top of head

Hero products used @ Zimmermann NYFW
- EIMI Ocean Spritz
- EIMI Mistify Me Strong
- EIMI Dry Me
- EIMI Glam Mist
- Wella SP Reverse Regenerating Spray Conditioner
- Wella SP Luxe Oil