Research Finds Cracks In Aussie Breakfast Routine

Luke Hines, celebrity cook and trainer Australians are stuck in a breakfast rut with half settling for cereal or toast in the morning and less than 10% regularly trying new dishes. With 42% sometimes or always skipping the first meal of the day, a significant number of Aussies are struggling to meet the recommended dietary intake guidelines from their first bites.

New research commissioned by Australian Eggs finds that nearly four in ten Australians don't feel their breakfast choices keep them satisfied until lunchtime, making them more likely to snack in between meals. Nearly half of snackers surveyed admitted to choosing what's nearby, suggesting that food choices for this group could be low in nutritional quality.

With the average Australian allocating 10 minutes to breakfast on a regular weekday, Australian Eggs is launching the 10 Minute Breakfast Challenge to prove that an egg-based breakfast can keep you fuller for longer and set you up for the rest of the day - in 10 minutes or less. The Challenge is being led by celebrity cook and trainer Luke Hines, who is encouraging Aussies to reap the rewards of waking up to eggs.

"We shouldn't do our bodies a disservice by choosing convenience over health, especially when healthy can be convenient, nutritious and tasty. Eggs undoubtedly tick all of these boxes for breakfast, with the added benefit of keeping you feeling fuller for longer," said Luke Hines.

According to The Australian Dietary Guidelines, Australians can enjoy eggs daily as a part of a healthy and nutritious diet. Eating food rich in high quality protein for breakfast helps you feel full until lunchtime, potentially avoiding poor mid-morning snack choices and improving overall diet quality.

With four in ten Australians admitting to eating the same thing every morning, Sharon Natoli, APD, Director of Food & Nutrition Australia and member of the Egg Nutrition Council, says our lack of variety means we're finding it hard to catch up on vital nutrients we could be consuming at breakfast.

"When we eat the same thing each morning, we risk regularly missing out on key nutrients. Depending on our breakfast choices, these nutrients can include B vitamins, iron, fibre and magnesium. Eggs are a naturally good source of 11 different vitamins and minerals, as well as providing high quality protein," Natoli said.

"The recipes created for the 10 Minute Breakfast Challenge ensure that variety is a key focus for breakfast meals, all while showing how eggs can be a quick, tasty and healthy breakfast option on any day of the week."

Hines adds, "We're positive that Australians will see the benefits of starting their day with an egg."

Join The 10 Minute Breakfast Challenge

Register at eggs.org.au/community/ten-minute-breakfast-challenge for your chance to win a range of prizes including a month supply of groceries and a home-cooked breakfast by Luke Hines!
10 Minute Breakfast Challenge participants will receive the Quick and Easy Breakfasts from Australian Eggs e-book to guide their week of egg-based breakfasts
Share your br-egg-fast creations via Facebook, Twitter or Instagram with the hashtag #10minuteEggs

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