Formerly branded as Retail Expo and National Retail Forum, the new joint branding highlights the connection and alignment between the Exhibition and Conference. Retail 2010 remains Australia's largest trade show for retailers, bringing together every segment of the retail sector under the one roof and providing solutions for better retailing.

Retail 2010 Exhibition and Conference will explore advances in:
- Retail Technology
- POS
- Lighting/LED
- Digital Signage
- Shop fit out and design
- Security Technology
- Business Services
- Green building/sustainable retail